Social Media Graphic Designer

Department: Marketing & Communications

Location: La Sierra University Campus | Marketing Department

Hours: up to 20 hours per week

Position Overview

La Sierra University is seeking a visually inventive student Graphic Designer to create high-performing digital assets that define our brand's online aesthetic. You will be responsible for translating academic and spiritual concepts into visuals for Instagram, Facebook, LinkedIn, and Pinterest.

Key Responsibilities

• Design platform-specific graphics for Instagram, Facebook, LinkedIn, and Pinterest.
• Ensure all visual elements align with the La Sierra University "Change Your World" brand messaging and color palettes.
• Create clear Call-to-Action assets designed to drive traffic to the University’s website.
• Optimize video thumbnails for high Click-Through Rates (CTR) and design visual hooks for the first 3 seconds of vertical videos.
• Implement ADA-compliant design standards, including high-contrast text and CamelCase hashtag integration in graphics.

Weekly Expectations

Time Commitment

• Up to 20 hours per week
• Flexible scheduling around classes
• Occasional nights and weekends required

Content Output

• Minimum: 4 graphic assets per week
• Goal: 7 graphic assets per week

Content should be fully edited, approved, and ready for publishing.

Qualifications

• Current La Sierra University student.
• Strong interest in graphic design, storytelling, or digital media.
• Proficiency in design tools (Adobe Creative Suite, Canva, etc).
• Strong understanding of digital typography, color theory, and mobile-first design.
• Familiarity with social media content and best practices.
• Ability to manage projects from concept to completion.

What You’ll Gain From This Role

• Brand Identity Execution: Gain hands-on experience translating the University’s visual identity across diverse digital platforms. Learn to design cohesive visual assets that drive enrollment and engagement.
• Industry Standard Tools: Build proficiency in professional tools like the Adobe Creative Suite. Master layouts, typography, and asset optimization.
• Project Management: Learn to interpret project briefs and collaborate directly with marketing team. Develop the confidence to present concepts, accept constructive feedback, and iterate designs with deadlines.

What Success Looks Like

• Consistently producing engaging, high-quality content.
• Creating content that clearly communicates the La Sierra experience.
• Driving measurable growth in reach, engagement (likes, shares, and saves), and follower counts across all social platforms.
• Identifying and executing visual trends to keep our feeds fresh and relevant.
• Developing repeatable, high-performing visual formats and templates that maintain their effectiveness over time.

Why This Role Matters

Social media is often one of the first forms of contact prospective families have with the University. Your work will play a key role in shaping how students and families understand and connect with La Sierra University.

Wage Range: $16.90/hr