We are seeking a talented and results-driven Sr. Paid Search Analyst to join our marketing team and play a pivotal role in optimizing our online advertising efforts. As a Sr. Paid Search Analyst, you will be responsible for managing and implementing paid search campaigns to drive qualified traffic, conversions, and revenue. The Sr. Paid Search Analyst is accountable for working with the team to ensure performance is being appropriately measured and hitting KPIs.

Responsibilities:

• Develop and execute paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines.
• Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
• Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
• Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
• Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
• Regularly track and report on campaign expenditures and performance against budget targets.
• A/B test ad variations to identify the most effective messaging and creative elements.
• Conduct A/B tests on landing pages to identify and implement best practices.
• Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
• Generate regular performance reports, providing key insights, KPIs, and recommendations to the marketing team and management.
• Identify opportunities for improvement and implement actionable strategies based on data-driven analysis.

Requirements:

•      Proven PPC experience. (4+ years of experience)
•      Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
•      Strong analytical skills and proficiency in data-driven decision-making.
•      Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
•      Excellent communication and collaboration skills to work effectively with cross-functional teams.
•      Ability to multitask and manage multiple projects with strict deadlines.
•      Detail-oriented with a focus on delivering high-quality work.
•      Google Ads and/or Bing Ads certification is a plus.