Overall Objective

The Paid Social Media Buyer assists the performance media team with executing paid social media strategies and programs that are a part of a larger, integrated, retail program that is focused on meeting overall Client business goals. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid social programs. The Paid Social Media Buyer assists with paid social ad placements, reporting, ongoing campaign optimization, deck preparation, and defining overall KPI’s and goals per platform. They will work alongside other members of the Performance Media team to make recommendations on media buys, optimization and messaging published on paid social media platforms & other digital media platforms.

Responsibilities

Social Campaign Execution

·         Build, QA and launch paid social campaigns across platforms.

·         Budget and bidding allocation across platforms.

·         Analyze campaign data to give optimization recommendations, and make those optimizations in-platform.

·         Knowledge of audience types, and able to give audience recommendations based on campaign parameters (1st Party, 3^rd Party, custom audiences, LAL, Interests and Behaviors, etc.).

·         Test and give recommendations on new platform features.

·         Create effective tactics and recommendations based on client and team briefs/instructions.

·         Proofread all communications, decks & reports to ensure information accuracy.

·         Maintain client brand guidelines and copy standards.

·         Effective time management skills to manage multiple projects simultaneously while meeting deadlines.

•         Assist with all process paperwork including, but not limited to: copy documents, documentation of social communications and efforts, IATBs, invoicing and billing, etc. 

•         Daily, weekly and monthly reporting on top-level KPI’s.

•         Participate in client calls / meetings as needed. 

Requirements

·         Bachelor's degree in Advertising, Marketing, or Business.

·         2+ years’ experience in Paid Social Media Buying, with hands-on experience in Meta, X, TikTok, LinkedIn and Snap ad accounts.

·         Proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new tools and software. Advanced proficiency in Microsoft Excel is a plus.

·         Must be passionately in tune with latest social media developments, online behaviors, and trends.

·         Proven ability to manage multiple tasks with a strong attention to detail, while meeting deadlines.

·         A strong sense of urgency and commitment to get the job done efficiently and with high quality.

·         Ability to communicate, both written and verbal, with people at all levels of an organization.

Required Skills