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Zimmerman Advertising

Careers

Associate Media Director



Media Services --> Integrated Media Planning Supervisor

FORT LAUDERDALE, FL
 • 
ID: 4550
 • 
Full-Time/Regular

The Associate Media Director (AMD) is responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others, and has professional client contact. The AMD manages the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

  • Learns all phases of the clients’ marketing objectives
  • Manages the development, implementation and optimization of integrated media plans, strategies and tactics
  • Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members
  • Manage clients’ expectations with leaders, clearly communicating media strategies to clients
  • Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
  • Prepares media authorizations per approved plans/project requests
  • Prepares budget recaps for clients
  • Trains and supervises supervisors, planners and assistants in all media channels
  • Monitors active buys during the negotiations process and checks final buys for adherence to guidelines
  • Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
  • Participates in new business project assignments
  • Assists accounting department in reconciling variances and assuring proper payments
  • Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
  • Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
  • Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile
  • Develop POVs as needed in response to client needs or requests
  • Ensures relationships with account teams are harmonious and productive
  • Regularly meets with stakeholders to ensure alignment
  • Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

  • Bachelor’s degree in related field or equivalent experience
  • 5+ years media planning experience
  • Prior experience in a supervisory role
  • Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
  • Excellent presentation and writing skills
  • Proven ability to develop high quality media strategies that drove results
  • Experience negotiating short and long-term contracts with vendors
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, etc.)
  • Experience working in a results-focused, fast-paced environment.

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