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Associate Media Director
Media Services --> Integrated Media Planning Supervisor
FORT LAUDERDALE, FL
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ID:
4550
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Full-Time/Regular
The Associate Media Director (AMD) is responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others, and has professional client contact. The AMD manages the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.
Responsibilities
- Learns all phases of the clients’ marketing objectives
- Manages the development, implementation and optimization of integrated media plans, strategies and tactics
- Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members
- Manage clients’ expectations with leaders, clearly communicating media strategies to clients
- Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
- Prepares media authorizations per approved plans/project requests
- Prepares budget recaps for clients
- Trains and supervises supervisors, planners and assistants in all media channels
- Monitors active buys during the negotiations process and checks final buys for adherence to guidelines
- Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
- Participates in new business project assignments
- Assists accounting department in reconciling variances and assuring proper payments
- Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
- Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
- Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile
- Develop POVs as needed in response to client needs or requests
- Ensures relationships with account teams are harmonious and productive
- Regularly meets with stakeholders to ensure alignment
- Regularly meets with direct reports to provide feedback and coach/develop team
Requirements
- Bachelor’s degree in related field or equivalent experience
- 5+ years media planning experience
- Prior experience in a supervisory role
- Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
- Excellent presentation and writing skills
- Proven ability to develop high quality media strategies that drove results
- Experience negotiating short and long-term contracts with vendors
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, etc.)
- Experience working in a results-focused, fast-paced environment.