Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

Responsibilities

·         Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

·         Work with media vendors and negotiate rates

·         Maintain status reports on all interactive media initiatives

·         Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

·         Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

·         Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures

·         Review vendor media kits, provide POVs and maintain vendor database

·         Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

·         Assist with competitive reporting projects and site/network rankers for campaigns

·         Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

·         Reads and selects articles to include in our research archive and send to team weekly

·         Works with traffic to ensure proper tagging of campaign as it will reflect reporting

·         Maintain campaign timelines relating to media deliverables

·         Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

·         Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements

·         Bachelor’s degree in related field or equivalent work experience

·         Effective writing skills

·         Basic knowledge of interactive media concepts and methodologies

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Presentation skills and experience are highly desirable

·         Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

·         Third-party ad serving, tracking and reporting expertise (e.g., Double-click)

·         Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

·         Employed at or intern role at full-service agency is highly desirable