Overall Objective

The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

·         Learns all phases of the clients’ marketing objectives.

·         Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

·         Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members.

·         Manage clients’ expectations with leaders, clearly communicating media strategies to clients

·         Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

·         Prepares media authorizations per approved plans/project requests.

·         Prepares budget recaps for clients.

·         Trains and supervises supervisors, planners and assistants in all media channels

·         Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

·         Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

·         Participates in new business project assignments.

·         Assists accounting department in reconciling variances and assuring proper payments.

·         Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

·         Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

·         Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives;  maintains a high professional profile.

·         Develop POVs as needed in response to client needs or requests

·         Ensures relationships with account teams are harmonious and productive

·         Regularly meets with stakeholders to ensure alignment

·         Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

·         Bachelor’s degree in related field or equivalent experience

·         8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency

·         Prior experience in a supervisory and/or Director role is required

·         Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

·         Excellent presentation and writing skills

·         Proven ability to develop high quality media strategies that drove results

·         Experience negotiating short and long-term contracts with vendors

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

·         Experience working in a results-focused, fast-paced environment.