Sr Account Strategist

World Vision is hiring a Senior Account Strategist to serve in World Vision's Internal Creative Agency.

At a Glance  

Role: Senior Account Strategist

Reports to: Director, Brand Strategy and Content

Location: Hybrid if near Seattle or Washington, D.C; Remote from within the U.S.

Requirements: Bachelor's degree in Marketing or equivalent work experience (eight years). In addition to education or education equivalent, requires a minimum of eight (8) years’ related work experience. Previous experience working in a marketing agency and thorough knowledge of agency capabilities and offerings is essential. Mastery in developing client proposals and scopes of work (SOWs) as well as expertise in developing program/campaign goals and benchmarking required. Proficiency in program/campaign and project analysis, skill in creating integrated marketing plans aligned with clients' business objectives, and skill in providing strong brand stewardship for clients throughout the relationship, growing client relationships and successfully resolving conflicts, and expanding business within respective client accounts is required.

Work Authorization: Must be authorized to work in the U.S.A for any employer.

Estimated hiring range is $113,870 - $137,030

The Job

Provide strong brand stewardship and strategic direction for internal clients’ marketing programs and initiatives, to help meet their business objectives. In collaboration with the internal Creative and Project Management teams, develop marketing strategy and marketing plans, oversee creation of creative and project briefs, and ensure a high degree of strategic intent into all such programs and projects. Build strong client relationships, negotiate conflict resolution as needed, and provide ongoing strategic recommendations to support account and portfolio growth and profitability. Work closely with the Brand and Content Director and the marketing Internal Agency function team to scope solutions for prospecting and marketing to win new business.

Responsibilities Will Include

Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate WV Core Values into decisions within scope of role.

Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign. 

Client Consultation

• Engage with clients to comprehend their business objectives, challenges, target segments to help sharpen intake and creative briefs

• Build strong, collaborative relationships with internal stakeholders to ensure alignment in strategy and execution

• For bigger tentpole, integrated campaigns, you’ll work with other divisions of World Vision – PR, Digital Experience Group, Social teams, other - you’ll need to collaborate and ensure all the work is strategically aligned and on brand.

Creative Brief Development

• Develop clear and inspiring creative briefs that articulate client goals and provide direction for creative teams using segmentation and donor journey insights

• Ensure briefs are informed by thorough research and insights to foster innovative solutions using a modern marketing tool-kit

• Be a coach to the World Vision strategy team in brief creation, writing, insight distillation.

Creative Presentations

• Work with teams and creative leaders to present strategic concepts and work to clients with confidence and clarity, effectively communicating the rationale behind creative solutions

• Gather feedback and ensure alignment with client expectations throughout the project lifecycle.

Collaborate with  Project Management

• Work with project managers and the operations team to oversee the progress of creative projects, ensuring adherence to timelines and quality standards

• Collaborate with creative teams to refine concepts and ensure successful implementation of strategies based on input from client marketing partners.

Outcome Measurement

• Analyze the effectiveness of marketing campaigns against set objectives, providing insights and recommendations for continuous improvement

• Ensure the work presented reflects the thinking outlined in the agreed Brand House and Brand Guidelines

• Prepare reports and presentations to showcase campaign performance and strategic learnings

• With team members, track progress of communications against the brand tracker to help monitor success in growing unaided awareness versus key competitors.

Overall Client Relationship Management

• Resolve conflicts and manage negotiations, aiming for high resolution and positive success rates

• Understand internal clients' portfolio and external peers and competitors, supported by thorough market analysis and competitive benchmarking 

• Conduct regular account reviews to ensure effective management and satisfaction

• Manage out-of-scope requests at the program/campaign level, ensuring budget adherence

• Ensure account contracts are signed before starting marketing Internal Agency function work, achieving high completion rates

• Maintain professional internal/external relationships to ensure effective collaboration and support for achieving organizational goals.

Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed. 

Perform other duties as assigned.  

You Bring These Skills

A passionate,  experienced Senior Account Strategist who is smart, curious, collaborative and solves communications problems with modern marketing solutions. You understand the importance of Brand Architecture frameworks and have worked with brands where communications was a driver of marketing success. In this pivotal role, you will leverage your strategic thinking and creative prowess to understand the multi-faceted business goals of our clients, craft compelling creative briefs with donor journey insights at the core and effectively present innovative communications solutions that drive meaningful outcomes to client marketing partners. You will work with client marketing partners to ensure the work successfully delivers on KPIs. You will play a vital role in shaping campaigns that align with World Vision's mission to create lasting change in the lives of the most vulnerable communities around the globe.

Requirements

Bachelor's degree in Marketing or equivalent work experience (eight years). In addition to education or education equivalent, requires a minimum of eight (8) years’ related work experience. Previous experience working in a marketing agency and thorough knowledge of agency capabilities and offerings is essential. Mastery in developing client proposals and scopes of work (SOWs) as well as expertise in developing program/campaign goals and benchmarking required. Proficiency in program/campaign and project analysis, skill in creating integrated marketing plans aligned with clients' business objectives, and skill in providing strong brand stewardship for clients throughout the relationship, growing client relationships and successfully resolving conflicts, and expanding business within respective client accounts is required. 

Preferred Qualifications

• Experience in a strategic role within an agency or in-house creative team, preferably in the non-profit sector.

• Proven track record of creating and implementing effective marketing strategies that drive results.

• Exceptional writing and presentation skills, with the ability to craft compelling narratives.

• Strong analytical skills with the ability to derive insights from data and research.

• Excellent interpersonal and communication skills, with a collaborative approach to working with clients and team members.

• Strong client management skills, listening, conflict resolution, growing businesses.

Salary & Benefits

• WVUS Pay Grade Level: 227
• Estimated hiring range is $113,870 - $137,030

The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws. A different range may apply in certain locations.

About World Vision 

We're a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For 75 years, World Vision has followed Jesus' example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.

What Happens Next? 

Due to the high volume of applications, please note that only short-listed candidates will be contacted for an initial phone conversation with a recruiter. We encourage you to submit a PDF resume and a cover letter. Our goal is to fill this vacancy with the right person in the shortest amount of time.