Integrated Marketing Leader
Tracking Code
World Vision is hiring an Integrated Marketing Leader to serve in the Marketing division.
At a Glance
Role: Integrated Marketing Leader
Reports to: Sr. Private Donor Strategy & Experience Director
Location: Remote within the U.S.; Hybrid if near Seattle or Washington, D.C.
Requirements: Bachelor’s Degree (or equivalent) in Marketing, Communications, Business or a related field required; MBA preferred. In addition to education or education equivalent, requires 10 years of progressive work experience in marketing and 5 years in integrated marketing leadership roles. Experience in nonprofit or donor-driven environments is preferred.
Work Authorization: Must be authorized to work in the U.S.A for any employer.
Travel: Domestic and international travel may be required, up to 10%.
Estimated hiring range: Expected hiring range: $128,500 - $146,400.
The Job
World Vision is seeking a visionary marketing leader to craft and execute strategies that engage private donors and grow our impact. If you’re a creative, strategic thinker who thrives in mission-driven environments, this is your opportunity to drive change at scale. The following outline how this leader will deliver on that vision:
· Energize integrated cross-functional teams to co-create compelling marketing initiatives that strategically, intentionally and tactically tell our cohesive brand story across our donor touchpoints - whether attracting or retaining our donors through advertising, PR, influencers, website, products or experiences. Leverage insights, data, and facilitation methods to uncover breakthrough ideas and orchestrate high-performing integrated marketing programs that deliver on business goals and elevate the donor experience.
· Lead the development and execution of a single integrated, data-driven marketing strategy and master-brand campaign/s that span across channels, products, and donor segments to attract, retain, and deepen engagement with private mass donors. This role owns and delivers a unified go-to-market that aligns with brand priorities, elevates the donor experience, and drives measurable growth in donor acquisition, loyalty, and satisfaction.
· Establish and steward scalable systems and processes that coordinate planning and execution across teams, ensuring seamless integration of messaging, creativity, and timing across donor journeys and marketing channels. Bring innovation, discipline, and clarity to how we plan and activate campaigns - maximizing efficiency, effectiveness, and impact.
Responsibilities will include
Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions); incorporate World Vision Core Values into decisions within scope of role.
Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign.
Define and lead the strategic vision for marketing and brand communications across private donor segments and markets.
Develop and execute integrated go-to-market strategies that unify advertising, PR, social media, direct and digital marketing, and content.
Align marketing activities with brand pillars and business priorities to deliver a seamless, relevant donor experience.
Partner with Strategy, Finance, and key stakeholders to design and implement a structured annual planning process.
Streamline processes to eliminate duplication, improve efficiency, and ensure strategic alignment across teams.
Equip senior leaders with tools and visibility to drive adoption of the integrated planning process.
Build strong partnerships across fundraising, product, donor experience, and channels to deliver unified campaigns.
Lead through influence to align teams on shared marketing strategies, frameworks, and execution.
Foster a collaborative culture that supports co-creation and integrated delivery of marketing efforts.
Leverage donor insights and performance metrics to assess marketing effectiveness and identify improvements.
Develop data-informed strategies to optimize donor engagement and marketing performance.
Deliver actionable reporting and storytelling to inform stakeholders and guide decision-making.
May hire, train, evaluate, and develop direct reports; foster a culture of growth and collaboration.
Provide feedback to leaders on team dynamics and support healthy cross-functional collaboration.
Work collaboratively with peers and perform other duties as assigned.
Contribute to the evolution of brand architecture, messaging frameworks, and content strategy.
Ensure all campaigns and touchpoints consistently reflect the brand’s identity and values.
Partner with Creative and other teams to maintain a cohesive, compelling brand experience.
Jump in where needed – we value team players who are adaptable and ready to contribute wherever they’re most needed
You bring these skills
Deeply aligned with World Vision’s Christian mission, energized by using your marketing gifts to inspire generosity and amplify global impact for vulnerable children and families.
Demonstrated success leading integrated marketing strategies in complex organizations - connecting brand, donor insights, and multi-channel execution to drive measurable growth.
Experienced cross-functional collaborator and facilitator, able to unify diverse teams and stakeholders around a common vision, plan, and executional rhythm.
Insight-driven and systems-minded, using data, storytelling, and structured processes to shape strategy, influence decision-making, and optimize performance.
Resilient, proactive, and adaptable leader who thrives in a fast-paced, purpose-driven environment, delivering results while cultivating a culture of innovation and teamwork.
Fluent in donor-centric thinking and nonprofit dynamics, with a track record of translating mission into compelling experiences that grow donor acquisition, loyalty, and satisfaction.
Requirements
Bachelor’s Degree (or equivalent) in Marketing, Communications, Business or a related field required; MBA preferred. In addition to education or education equivalent, requires 10 years of progressive work experience in marketing and 5 years in integrated marketing leadership roles. Experience in nonprofit or donor-driven environments is preferred.
Salary & Benefits:
WVUS Pay Grade Level: 229
Expected hiring range: $128,500 - $146,400.
The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws. A different range may apply in certain locations.
About World Vision:
We're a global Christian humanitarian organization. We partner with children, families, and their communities to empower them as they reach their full potential by tackling the causes of poverty and injustice. For 75 years, World Vision has followed Jesus' example to show unconditional love to the poor and oppressed. We serve every child regardless of faith.
What Happens Next?
Due to the high volume of applications, only short-listed candidates will be contacted for an initial phone conversation with a recruiter. We encourage you to submit a PDF resume and a cover letter. Our goal is to fill this vacancy with the right person in the shortest amount of time.