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The Intersection of Calling & Career

Senior Product Marketing Leader

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The Intersection of Calling & Career

World Vision is now hiring for Senior Product Marketing Leader. 

01 At a Glance     

Role: Senior Product Marketing Leader

Level: Senior. Individual contributor.

Required Experience: ​​Bachelor’s degree in business, marketing, or related field or 8 years of equivalent work experience (MBA preferred). Additionally, this role requires 8-10 years of relevant experience in sales/fundraising, marketing, product development or related field. Previous responsibility for building and executing product strategy highly preferred.

Salary Range: $90,187.62 - $145,905.62. Applies to locations with a market similar to our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location. The typical hiring range is $100,000 - $120,000. Job offers within the range are based on relevant job qualifications and pay equity. Job offers within the range are based on relevant job qualifications and pay equity. See the “Salary Range & Benefits” section below for more details on our compensation and benefits.

Benefits: Yes. Click here to learn more.

Location: Remote within the United States. The role can be based in over 40 states

Company Size/Type: 1000+. Non-profit charitable organization. Together, we empower the most vulnerable children to overcome poverty and experience the fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.  

02 Join Purpose-Driven Professionals At World Vision USA we invite people to positively impact the lives of the world's most vulnerable children through charitable giving. Motivated and fueled by our faith in Jesus, we go to the ends of the earth, in the places where it is hardest to be a child. Our recipe includes love of all people, thriftiness, and targeting the root causes of poverty and injustice to bring about human transformation and fullness of life. With us, every 60 seconds a hungry child is fed, a family gets water, and a family receives the tools to overcome poverty.

03 The Job Responsible for delivering compelling messaging and marketing tools (digital, print, video, etc.) targeted to the high-net-worth donor segment for use by philanthropy fundraisers and other fundraising channels. Assigned products within our multi-year capital campaigns can include two or more of the following components of World Vision’s global work (Signature Initiatives) in: Water, Health, Economic Empowerment, Child Protection, Education, Emergency Response, Christian Discipleship, Women and Girls, and more).

Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word, and sign. Role requires a high-capacity individual who thrives in a demanding and dynamic environment. Essential soft skills include demonstrated thought leadership, influential leadership, and high emotional intelligence. Applied knowledge of neuroscience principles is a plus.

Day-To-Day Responsibilities:

  • Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (e.g. Christian conduct, chapel, prayer, worship, devotions, and leadership of devotions). Incorporate World Vision Core Values into decisions within scope of role. 
  • Support brand, segment and product strategies in collaboration with segment leader.
  • Develop product positioning and messaging that differentiates product from peer organizations and reflects World Vision prototypical benefit.
  • Help develop compelling offers and reports appropriate to segment in partnership with fundraising and international programs teams.
  • Deliver product insights and annual go-to-market plan for assigned products.
  • Partner with internal creative agency and other departments to execute go-to-market deliverables that align with the high-net-worth segment profile and the World Vision brand.
  • Collaborate with fundraising and technical program leads to ensure content accuracy and effectiveness.
  • Serve as the marketing subject matter expert and reviewer of all donor-facing content (including donor events) for assigned products to ensure messaging is compelling, consistent, accurate, and delivers on donor promise.
  • Support fundraisers to understand assigned products and know how to effectively talk about them with donors and prospects.

04 What success looks like  

  1. World Vision’s work is differentiated in the marketplace through our messaging and marketing efforts.
  2. Our superior marketing support helps drive increased fundraising, donor growth, and retention.
  3. Collaboration with other teams is recognized as highly effective.

05 Salary Range & Benefits Your compensation and benefits are important to you so they’re important to us. The full salary range for this role is $90,187.62 - $145,905.62. The typical hiring range is $100,000 - $120,000. Job offers within the range are based on relevant job qualifications and pay equity. World Vision employees see our Salary Administration Guidelines and My Life My Benefits pages on our organization intranet known as The Vine. Please indicate the range you're targeting when asked during the application process. In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more (this position is a grade 227). Additionally, merit, auto allowance, and relocation are available to eligible employees based on existing plans.  

06 Where this job could take your career World Vision U.S. is a part of the larger World Vision International partnership. Globally, we have 34,000+ staff working in nearly 100 countries. Just over 1000 of us call World Vision U.S. home. You'll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future.    

07 About World Vision U.S. When you work at World Vision, your passions and talents come together to help meet the greatest needs in the world today. We tackle poverty at its roots, with a focus on helping the most vulnerable children overcome poverty and experience the fullness of life. Our staff around the world are committed to demonstrating God’s unconditional love for all people by serving every child we can, of any faith or none. And we are one of the world’s most trusted charities, with more than 70 years of experience working alongside communities, donors, partners, and governments to create opportunities for better futures for vulnerable children ... even in the toughest places. Are you feeling called to explore joining us?    

08 Let your work be your faith in action In 2021 an estimated 5 million children under the age of 5 years died, mostly from preventable and treatable causes (USAID, WHO). That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children experience life in all its fullness. As a marketer and innovator at World Vision, your work will help create new, dignity-affirming experiences for donors, drawing them closer to God’s heart for children living in some of the hardest contexts in the world. Every innovation you work on will help influence whether someone chooses to help today or not. If not you, then who? 

09 To Apply Press the appropriate button on this page.   

10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing the strength of fit for the role. Sometimes questions arise on our end, so we message you to learn more. Short-listed candidates are contacted for an initial conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to a 360-degree view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward.  

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Working Environment / Conditions

Standard office environment. Domestic travel, 10%.

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