Senior Director, Sponsorship Product Marketing

The Intersection of Calling & Career

World Vision is now hiring for Senior Director, Sponsorship Product Marketing. 

00 At a Glance      

Role: Senior Director, Sponsorship Product Marketing 

Level: Senior (requires 10-15 years minimum experience) 

Job Design: People Leadership 30%; Strategy/Business Management 30%; Marketing Creative/Operations/Analytics 30%; 10% Customer Service 

Required Experience: A Bachelor’s degree in business, marketing, or related field or 8 years of equivalent work experience (Master's degree preferred). In addition, this role requires at least 10-15 years of related, progressive marketing experience. In particular, this position requires experience in growing and managing subscription/membership products. Also required are 5 years of managing a marketing team as well as previous responsibility for P&L. 

Preferred Experience: Experience leading and developing a high-performing marketing team, fostering a collaborative and results-oriented culture; Strong analytical and problem-solving skills, with a data-driven approach to decision-making; Operate as a player-coach, combining hands-on execution with strategic leadership; Demonstrated ability to successfully lead transformational change. Experience with brand management and innovation. See section 04 below for a look at some of the additional desired experiences for this role. 

Salary Range: $127,895.72 - $217,768.39. Applies to locations with a market similar to our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location. The typical hiring range is $175,000 - $200,000. Job offers within the range are based on relevant job qualifications and pay equity. See the “Salary Range & Benefits” section below for more details on our compensation and benefits. 

Benefits: Yes. Click here to learn more.      

Location: United States. The role can be based in over 40 states. 

Company Size/Type: 1000+. Non-profit charitable organization. Together, we empower the most vulnerable children to overcome poverty and experience the fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.       

01 The Job At World Vision USA we invite people to positively impact the lives of the world's most vulnerable children through charitable giving. Motivated and fueled by our faith in Jesus, we go to the ends of the earth, in the places where it is hardest to be a child.  Our recipe includes love of all people, thriftiness, and targeting the root causes of poverty to bring about human transformation and fullness of life. With us every 60 seconds a family gets water, a hungry child is fed, and a family gets the tools to overcome poverty. 

As Senior Director, Sponsorship Product Marketing your expertise will be brought to bear on work that is close to the heart of God (in the spirit of Matthew 25:34-40). Look no further to connect your passion to life-changing work with impact by providing leadership and management for our flagship recurring product, child sponsorship, representing over $300M in cash revenue annually. In this role, you’ll be responsible for managing a healthy sponsorship portfolio in the US market and overseeing marketing penetration goals for the mass segment. As part of that, you’ll lead the development of holistic product strategy and plans and oversee and ensure flawless execution. Be responsible for driving growth and positioning products and experiences throughout the donor journey to deepen donor engagement ensuring a healthy portfolio (retention, satisfaction, etc.). You’ll oversee sponsor product life cycle management, including product strategy, offer development, value proposition, cultivation treatment/experiences, impact and financial reporting, and meeting revenue/yield/alignment goals. See yourself lead the U.S. offices' interests in sponsorship product marketing with respect to key initiatives across the global partnership. Last but certainly not least. We’re a Christian organization so naturally you’ll be looked upon to help carry out our Christian organization's mission, vision, and strategies. Model this by personifying the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word, and sign. 

Responsibilities include: 

1. Keep Christ central in individual and corporate life. Actively participate in and contribute to the spiritual disciplines of the organization (Christian conduct, devotions, chapel, prayer, worship); incorporate our core values into decisions within the scope of the role.
2. Lead and oversee the entire sponsorship product life span from product and offer development, messaging, channel support, and long-term cultivation treatment/experiences integrating people, processes, and technologies across the enterprise.
• Lead and drive the development and execution of sponsorship product marketing strategies and plans that drive awareness, purchase, and growth of products by leveraging and applying analytics, insights, and market research.
• Serve as a thought leader and articulate ideas to evolve and facilitate the evolution of donor experience embedding donor-centric thinking and practices across spheres of influence and infusing distinctives across donor engagements to consistently deliver value to donors.
• Oversee and guide the creation of new products and offers to meet segment(s) and channel needs while maximizing the flexibility of funds.
3. Lead and inspire a high-performing team. Create an environment that fosters creativity and innovation. Set clear goals, provide ongoing feedback, and empower team members to achieve their full potential.
• Hire, fire, train, counsel, evaluate, and recommend salary increases and promotions for those under direct supervision.
4. Lead engagement with customer research to secure necessary market trends, segment insights and research, etc. to ensure sponsorship product marketing plans reflect an in-depth understanding of segment(s) and industry trends to develop or assess viable opportunities that drive sponsor acquisition and retention.
5. Ensure that sponsorship product revenue goals are met or exceeded, including yield to ministry.
6. Establish strategic focus, objectives, dashboard performance indicators, and work plans. Regularly monitor results, uphold accountability, and support integration between marketing and fundraising teams, International Programs, and Operation/Support teams.
7. Utilizing expertise in eCommerce, lead and collaborate with cross-functional partners on all aspects of eCommerce including sponsorship merchandising, planning, website strategy promotional campaigns, and online marketing.  Drive strategic initiatives to promote a more holistic digital approach between the organization and our donors.
• Build a digital-first mindset and capabilities to ensure technology and culture work together to deliver unparalleled donor experiences.
8. Collaborate with internal and external partners to ensure quality in planning and efficiency and timeliness in execution. 
• Collaborate with marketing and channel teams to strategically develop term product plans.
• Lead product marketing team in partnering with International Programs teams to achieve alignment in the development of funding priorities with in-country needs, regional strategy, and global partnership initiatives.
• Influence and build relationships across World Vision channels to increase acquisitions, drive improvement in channel strategies, donor retention, and revenue results to increase the effectiveness of our ministry.
• Collaborate with channel leadership and operations in building and implementing effective sponsor product training for channels.
• Influence and collaborate with colleagues throughout the WVI Partnership to drive the implementation of global segment and product marketing goals and strategic initiatives. Represent WVUS interests, influencing the global strategy by providing thought leadership and subject matter expertise.
9. Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Reference and follow organizational policies and procedures, seeking clarity as needed. 

You will be joining a team that flipped the script on child sponsorship with the introduction of Chosen®, recognized by AdWeek, MediaPost, Upworthy, Christianity Today, and winner of two 2020 ANA REGGIE Awards. We're honored to say World Vision USA has earned a 4-star rating (out of 4) with Charity Navigator as well as having received GuideStar's Platinum Seal of Transparency. At World Vision our ultimate God-sized dream is to see more children, families, and communities affected by poverty experience the fullness of life that God intends for them all for his glory. Do you share this dream with us and so many others? We hope so.  

02 What success looks like  

1. Mastering and Effectively Applying Donor Segmentation Insights throughout the Sponsorship Experience. Demonstrated proficiency in leveraging donor segmentation data to enhance the sponsor's journey.
2. Sustained Enhancement of Sponsor Satisfaction. Consistent and measurable improvements in sponsor satisfaction levels.
3. Expansion of Sponsorship Portfolio. Achieving substantial growth in the number of sponsors and sponsored children.
4. Fostering a High-Performing and Empowered Marketing Team. Building and leading a team of empowered and skilled marketers, well-equipped to drive success. 

03 You Bring A Bachelor’s degree in business, marketing, or a related field or 8 years of equivalent work experience (Master's degree preferred). In addition, this role requires at least 10-15 years of related, progressive marketing experience. In particular, this position requires experience in growing and managing subscription/membership products. Also required are 5 years of managing a marketing team as well as previous responsibility for P&L. 

04 Additional skills we're interested Demonstrated success implementing marketing strategy. Disciplined: staying the course, knowing when and how to pivot to finish the race. Dilemma flipping: the ability to turn dilemmas into advantages and opportunities. Clarity: the ability to see through messes and contradictions to a future that others can’t yet see. Demonstrated experience in change management, demonstrating a successful history of driving transformative initiatives across organizations. The ideal candidate will possess a deep understanding of change methodologies and be adept at navigating complexities to achieve sustainable results. Passion for leading a talented team of product marketers who are newer to the organization. The ideal candidate will possess strong leadership skills, capable of nurturing and guiding our team to achieve their full potential. Additionally, they should demonstrate a passion for mentoring and developing talent, fostering a collaborative and innovative environment within the team."  

05 Salary Range & Benefits Your compensation and benefits are important to you so they’re important to us. $127,895.72 - $217,768.39. Applies to locations with a market similar to our U.S. HQ in the Greater Seattle area. A different range may apply based on your work location. The typical hiring range is $175,000 - $200,000. Job offers within the range are based on relevant job qualifications and pay equity. World Vision employees see our Salary Administration Guidelines and My Life My Benefits pages on our organization intranet known as The Vine. Please indicate the range you're targeting when asked during the application process. In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more (this position is a grade 231). Additionally, merit, auto allowance, and relocation are available to eligible employees based on existing plans.   

06 Where this job could take your career World Vision U.S. is a part of the larger World Vision International partnership. Globally, we have 34,000+ staff working in nearly 100 countries. Just over 1000 of us call World Vision U.S. home. You'll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future.    

07 About World Vision U.S. When you work at World Vision, your passions and talents come together to help meet the greatest needs in the world today. We tackle poverty at its roots, with a focus on helping the most vulnerable children overcome poverty and experience the fullness of life. Our staff around the world are committed to demonstrating God’s unconditional love for all people by serving every child we can, of any faith or none. And we are one of the world’s most trusted charities, with more than 70 years of experience working alongside communities, donors, partners, and governments to create opportunities for better futures for vulnerable children ... even in the toughest places. Are you feeling called to explore joining us?    

08 Let your work be your faith in action In 2021 an estimated 5 million children under the age of 5 years died, mostly from preventable and treatable causes (USAID, WHO). That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children experience life in all its fullness. As a marketer and innovator at World Vision, your work will help create new, dignity-affirming experiences for donors, drawing them closer to God’s heart for children living in some of the hardest contexts in the world. Every innovation you work on will help influence whether someone chooses to help today or not. If not you, then who? 

09 To Apply Press the appropriate button on this page.   

10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing the strength of fit for the role. Sometimes questions arise on our end, so we message you to learn more. Short-listed candidates are contacted for an initial conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to a 360-degree view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands on deck to move this important work forward.