At Make-A-Wish® America, we are more than just a workplace — our mission is transformative. Together, we fulfill life-changing wishes for children with critical illnesses. Inspired by one boy's wish to become a police officer, Make-A-Wish has, with the help of our volunteers, donors, staff, and supporters, granted over 600,000 wishes worldwide, making a profound impact on countless lives.

THE TEAM 

THE ROLE 

The Senior Manager, Prospect Management at Make-A-Wish America is a strategic leadership role responsible for designing, implementing, and advancing an enterprise-wide prospect and portfolio management strategy that accelerates philanthropic revenue and deepens donor engagement. This role leads the development of a robust moves-management framework, ensuring the alignment of prospect assignment, pipeline coverage, and frontline fundraising efforts with organizational priorities.

Acting as a central strategist, the Senior Manager partners closely with major gift officers, development operations, and data analytics team members to drive a high-functioning portfolio management system. This includes balancing prospect capacity and affinity with relationship history, providing insight-driven qualification recommendations, and maintaining a system of regular portfolio reviews and rebalancing to maximize gift officer impact.

This role is also responsible for leveraging Salesforce CRM and BI tools to translate complex data into actionable insights while advancing best practices in portfolio metrics tracking, donor segmentation, and performance analysis.

Serving as a systems-thinker and change agent, the Senior Manager leads efforts to optimize CRM strategy and elevate adoption of tools and processes through stakeholder engagement, training, and documentation. The individual will play a key role in shaping national standards for prospect management across a federated structure, promoting consistency, efficiency, and equity in donor engagement.

This position is ideal for a collaborative and analytical leader who thrives in complexity, brings a consultative mindset, and can translate data and strategy into operational excellence. With a focus on scalable solutions and cross-functional alignment, the Senior Manager will play a critical role in accelerating Make-A-Wish America’s ability to grant more wishes through strategic fundraising enablement.

WHERE YOU COME IN 

Knowledge and Responsibilities:

Portfolio Strategy & Assignment

• Design and manage a comprehensive moves-management framework for Make-A-Wish America, maintaining clarity in qualifications, outreach, and portfolio coverage.
• Develop and implement strategic prospect assignment models that balance capacity, inclination, and relationship history.
• Partner with fundraising teams to review and rebalance portfolios, aligning resources with priority objectives.

Prospect Research & Qualification

• Conduct tailored research on prospects—using both internal data and external intelligence—to gauge giving capacity, philanthropic propensity, and affinity to the mission.
• Create constituent profiles and qualification briefs to support engagement efforts at major gift levels.
• Develop clear recommendation strategies for prospect qualification and present these to frontline leaders for insight-based decision-making.

Data & Business Intelligence

• Lead the development and enhancement of dashboards, pipeline analysis tools, and metric reports to drive forecasting and performance evaluation.
• Analyze ROI-related insights to inform process improvements, segmentation, and revenue opportunity identification.
• Monitor portfolio metrics (e.g., coverage ratios, engagement levels, qualifications) and recommend data-driven adjustments.

Systems Optimization & Change Leadership

• Provide Salesforce CRM strategy—translating business requirements into system solutions, configuring objects/fields, and streamlining data flows.
• Lead change management efforts to transition teams to optimized processes, including training, documentation, and stakeholder engagement.
• Drive adoption of best practices in prospect management across a federated organizational structure.

Collaboration & Best Practices

• Serve as an internal consultant by partnering with prospect research, data analytics, and development operations teams to elevate prospect management standards.
• Create and maintain SOPs, training materials, and playbooks to support ongoing adoption and efficiency.
• Participate in cross-functional initiatives that strengthen philanthropic strategy, equity in donor engagement, and revenue operations alignment.

People Leadership:

• Serves as a leader within the Revenue Partnership Services team and manages the Manager of Donor Analytics

WHAT YOU’LL NEED 

Qualifications

• Bachelor’s degree (or equivalent) with 7 or more total years of experience with at least 5 years' experience in prospect research, portfolio or pipeline strategy, fundraising operations, or a related field.
• Demonstrated ability to lead people with 2 or more years in a people leadership role
• Expertise in Salesforce or comparable CRM; proficient in Excel and experience using BI tools for reporting.
• Proven ability to lead complex, multi-stakeholder projects, including process redesign and technology transitions.
• Strong ability to interpret data, evaluate ROI, and translate insights into action.
• Exceptional interpersonal skills with a track record of influencing and collaborating across teams and levels.
• Comfortable operating in an ambiguous, dynamic environment with shifting priorities and goals.

Working Conditions

·      Ability to thrive in a remote environment.

Some travel required, up to 10%

May on occasion require work outside a traditional Monday – Friday work week, and outside normal business hours.

WHAT WE OFFER 

BENEFITS 

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential    
• Health Savings Account and Flexible Spending Account Options    
• Health Reimbursement Account fully funded by Make-A-Wish 
• Short Term Disability*, Long Term Disability* and Life Insurance 
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo 
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program   
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires 

TIME OFF 

• Up to 15 PTO days 
• 10 Sick Days 
• 11 Paid Holidays 
• 2 Volunteer Days after one year of service 
• 2 Personal Days accrued annually   
• Parental Leave   

ALSO... 

• Employee Awards and Recognition Programs    
• Individual and Leadership Development     
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets   

*Monthly premiums paid for the employee for vision, dental, and short/long term disability. 

Who We Are: 

Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes.   As the world’s largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues.

Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish.  

Trouble submitting an application?

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We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. Make-A-Wish America utilizes E-Verify in its hiring practices to achieve a lawful workforce.