At Make-A-Wish® America, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses. Nearly 40 years ago the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff and supporters, Make-A-Wish has granted more than 500,000 life-changing wishes and transformed countless lives. 

THE TEAM   

Make-A-Wish America is the national headquarters for our organization, providing resources and support for our Chapters around the country. The Integrated Fundraising Team's focus is to maximize donor engagement and elevate fundraising programs across the country. This work includes executing on national strategies and consulting with Chapters to amplify regional fundraising programs.   

THE ROLE   

The Senior Manager, Midlevel Giving is accountable for building a donor-centric, multichannel strategy focused on moving donors into the midlevel program (Circle of Stars), soliciting, retaining, and engaging current midlevel donors, and, in partnership with the Leadership Giving team and chapter major gift officers, upgrading donors within midlevel into managed portfolios. This role will develop and lead a cross-functional effort from digital, direct marking, and major gifts pipeline development to develop, execute, and evaluate progress toward the strategy.

WHERE YOU COME IN  

As the Senior Manager, Midlevel Giving you will:                                                         

• Develops and leads the implementation of a multichannel strategy and supporter journey for the midlevel donor audience in collaboration with channel owners, with goals to increase revenue and upgrades from these donors through relevant and donor-centric engagement. Sets annual targets and evaluates progress and pivots needed to achieve goals.
• Plans segmentation strategies to effectively engage, steward and upgrade donors throughout their lifecycle including acquisition, renewal, reactivation and upsell.
• Works with Integrated Fundraising and Revenue leadership to proactively develop and deepen partnerships with chapters in support of advancing midlevel giving for the enterprise.
• Execute integrated fundraising campaigns to help achieve the program's strategic and revenue goals. Work with agency partners on the execution of integrated fundraising campaigns (from strategy, audience segmentation, data output, creative development, and production), ensuring jobs go out on time and on budget.
• Leads and develops the donor advised fund and other non-cash gift (e.g., gift annuities, etc.) marketing strategies to target donor audiences across channels.
• Makes decisions regarding content, tests, and communication cadence for this audience.
• Work across revenue teams to complete specific activities such as the qualification and movement of donors between mid-level and major gifts, cultivation and solicitation of “transitional” and planned giving donors and develop outreach plans to midlevel donors including personalized outreach and supporter journeys.
• Communicates program updates across the enterprise.
• Develop and execute donor engagement and cultivation calendar including organizing special calls, events or invitations for mid-level donors as needed.
• Analyzes campaign and appeal performance and develops campaign wrap-up reports to be shared across the enterprise.

WHAT YOU’LL NEED  

• Bachelor’s degree in Marketing, Communication or related field required.
• Minimum of 5 – 7 years of experience in integrated fundraising required. Specific experience with midlevel giving is preferred.
• Proficiency with digital marketing and direct mail techniques; experience in developing and executing multichannel campaigns with a personalized outreach component.
• Demonstrated ability to work with a high degree of autonomy and accountability, with a capacity to see jobs to completion, to set priorities, to engage constructively in problem solving, and to work constructively in a team environment.
• Strong computer skills required, specifically in Microsoft Office applications.
• Prior experience working in a non-profit organization desired.
• Position may require travel to organizational conferences and events. 

WHAT WE OFFER 

BENEFITS 

• Comprehensive benefit package, effective day 1: Medical, Vision*, Dental*, Wellness
• Competitive compensation with annual incentive potential    
• Health Savings Account and Flexible Spending Account Options    
• Health Reimbursement Account fully funded by Make-A-Wish 
• Short Term Disability*, Long Term Disability* and Life Insurance 
• Additional Insurance Plans: Accident, Critical Illness, Hospital Indemnity, Pet Insurance through Figo 
• 401(k) Retirement Savings Plan with 5% match after one year of service
• Eligibility for student loan forgiveness through the Public Service Loan Forgiveness Program   
• The organization will send a laptop, 24” monitor, and a docking station/adaptor to new hires 

TIME OFF 

• Up to 15 PTO days 
• 10 Sick Days 
• 11 Paid Holidays 
• 2 Volunteer Days after one year of service 
• 2 Personal Days accrued annually   
• Maternity Leave      

ALSO... 

• Employee Awards and Recognition Programs    
• Individual and Leadership Development     
• Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets   

*Monthly premiums paid for the employee for vision, dental, and short/long term disability. 

Diversity, Equity & Inclusion Vision 

Make-A-Wish is committed to championing diversity, equity and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.

• Our mission is most effectively fulfilled through a commitment to diversity, equity and inclusion as core values and practice.
• It is only through our mosaic of different cultures, perspectives and experiences that we can grant life-changing wishes to every eligible child.
• As the world’s largest wish-granting organization we stand against racism and intolerance and are committed to representation and acceptance, creating a sense of belonging, and practicing fairness in creating opportunities for our wish families, volunteers and staff. 
• Diversity: Diversity at Make-A-Wish is about recognizing and valuing our differences as well as focusing on our shared meaning and humanity.​ Diversity is the collection of unique attributes both visible and invisible, traits, and characteristics that make up individuals. They include race, gender, abilities, values, beliefs, experiences, backgrounds, preferences, behaviors, socioeconomic status, physical appearance, age, sexual orientation/identity, and more.
• Equity: Equity at Make-A-Wish is ensuring all Wish Kids, families, and volunteers and our stakeholders, regardless of background, receive the resources and support to ensure highly impactful outcomes.
• Inclusion: Inclusion at Make-A-Wish is creating an environment where Make-A-Wish Kids and families, colleagues, volunteers, and stakeholders feel they are welcomed, respected, and valued, and those feelings are both real & perceived.
• Belonging: Belonging at Make-A-Wish describes the experience of being accepted, included, and respected by those around you.  You have a sense of community and connection with others and feel that your full potential is engaged in the Make-A-Wish mission.

Trouble submitting an application?

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We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. Make-A-Wish America utilizes E-Verify in its hiring practices to achieve a lawful workforce.