Manager, Digital Strategy & Product Management

The Manager, Digital Strategy & Product Management is responsible for defining, aligning, and executing digital strategies and initiatives that advance Wright-Patt Credit Union’s goals, enhance member experience, and deliver measurable business outcomes. This role serves as a strategic connector between business leaders, technology teams, data and analytics, and external partners ensuring the digital roadmap and investments are prioritized, well-governed, and successfully delivered. They are expected to stay up to date with the latest digital industry trends, related regulatory standards, and market competition. This role provides business and financial analysis needed to evaluate and monitor digital solutions, assess new strategic initiatives and product opportunities. Lastly, they collaborate with multiple WPCU departments including IT, Operations, Finance, Marketing, Member Center Network, Member Help Center, Legal and Compliance.

1)      Digital Strategy & Roadmap - (30%)

a)       Translate enterprise and business unit strategies into actionable digital and product roadmaps.

b)      Identify opportunities for digital enablement, automation, and experience modernization.

c)       Assess build vs. buy decisions and recommend platforms, tools or partnerships.

d)      Ensure alignment between strategic priorities, funding, and delivery capacity.

e)      Stay current on digital trends, emerging technologies, and product best practices.

f)        Identify opportunities to pilot new capabilities.

2)      Product Management and Lifecycle Ownership – (25%)

a)       Own digital products vision, value propositions, and success metrics.

b)      Define and prioritize product backlogs based on business value, customer impact, and risk.

c)       Partner with technology, UX, and data teams to deliver incremental, high-quality releases.

d)      Drive continuous improvement through performance monitoring and user feedback.

3)      Delivery Oversight & Execution Management – (20%)

a)       Ensure digital initiatives move from strategy to execution with clear scope, timelines, and outcomes.

b)      Partner with project management team to manage dependencies, risks, and resourcing.

c)       Support “path to green” efforts for initiatives facing delivery or performance challenges.

d)      Maintain disciplined governance while enabling agility and speed to market.

e)      Ensures proper management practices, policies, procedures, risk mitigation activities, and operating controls are followed. Reports any gaps in policies, procedures, and operating controls to appropriate leadership to ensure member impact and enterprise risks (e.g., financial, operational, transactional, and reputational) are mitigated.

4)      Stakeholder and Leadership Alignment – (15%)

a)       Serve as primary point of contact for business stakeholders on digital product strategic initiatives.

b)      Facilitate prioritization conversations, trade-off decisions, and roadmap reviews.

c)       Communicate progress, risks, and outcomes clearly to executive and senior leadership.

d)      Build strong cross-functional partnerships to enable shared ownership and accountability.

5)      Data, Measurement, and Value Realization – (10%)

a)       Define KPIs and success metrics tied to business outcomes and member experience.

b)      Leverage analytics and insights to inform prioritization and optimization decisions.

c)       Track benefits realization and ensure expected value is achieved post-launch.

d)      Use data to challenge assumptions and guide strategic direction.

A.     Specialized or Technical Knowledge and Skills:

1)      Bachelor’s degree in Business, Technology, or a related field (Master’s preferred).

2)      5+ years of experience in digital strategy, product management, consulting, or related roles.

3)      Demonstrated experience working with senior leadership and cross-functional teams.

4)      Proven proficiency to oversee and manage all elements of the product development lifecycle.

5)      Ability to self-manage and prioritize multiple initiatives with competing business and technical priorities.

6)      Capability to thrive in a fast-paced environment while maintaining strong relationships with business partners and cross-functional stakeholders.

7)      Demonstrated ability to learn, apply, and adhere to federal and state regulations/laws, as well as internal credit union policies and management practices as they pertain to lending products.

8)      Demonstrated ability to think strategically and tactically; can analyze, reason, problem solve and prioritize work independently.

9)      Competency at analyzing complex business processes and situations, and ability solve problems and/or design recommendations to improve results.

10)  Excellent verbal and written communication, organizational, and member service skills required and ability to interface with others positively and professionally.

11)  Proficiency with the Microsoft Office Suite including Excel, Word, PowerPoint, and Teams.