GENERAL SUMMARY

Under the direction of the Campaign Operations Manager and Supervisor, the Marketing Campaign Specialist is responsible for generating revenue by properly evaluating players worth and segmenting based on specific criteria.  The Marketing Campaign Specialist will use multiple channels like direct mail and email to entice multiple gaming visits. This position shall optimize campaign effectiveness by tracking and analyzing direct marketing programs. The Specialist also performs research and analysis-finding opportunities to grow our database. 

CORE SCOPE OF POSITION

• Responsible for daily or reoccurring complex campaign execution, manage customer communication through direct mail, email, push notification, and text messages to drive engagement and retention.
• Review engagement scores to maximize customer touch points in future campaigns.
• Work with CRM system to ensure flawless delivery for all campaigns and customer segments.
• Making sure campaigns have been thoroughly tested and validated before deployment to guests.
• Ensures all campaign deadlines are met.
• Assist in managing marketing functionalities in player tracking system.
• Coming up with new concepts to drive customer retention and/or increase profit.
• Apply A/B testing approach to accelerate and implement key learnings.
• Uses existing templates to configure monthly gaming promotional offerings in the player tracking system.
• Monitors promotion offerings to ensure they are functioning properly daily.
• Able to research accuracy of ratings, rewards, and data input on a guest’s account.
• Able to evaluate guests account to determine eligibility for promotional offers. 
• Maintains guest lists and criteria for all promotional programs.
• Verifies completeness and accuracy of player tracking data.
• Analyzes data to determine validity and identify any discrepancies.
• Assists with direct marketing campaigns including tracking expenses and ensuring marketing materials are delivered on time.
• Completes ad hoc requests by Manager or Vice President of Casino Marketing.
• Assists Promotions and Events team with registration of guests for events.
• Ensures that all guests have a favorable gaming experience by providing friendly, personalized, and efficient guest service.
• Maintains knowledge and communicates important information about the casino including promotions, events, myViejas benefits, all gaming area locations, restaurants, and outlet center information.
• Ensures that a clean, safe, hazard-free work environment is maintained.
• Adheres to all company and department policies, procedures, and standard operating guidelines.
• Performs other duties as assigned.

STYLE SERVICE COMMITTMENT

All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to – and upholding of --- these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine, and work!

INTERACTION

• Interacts with internal and external guests.

SUPERVISION

• Does not provide supervision to other team members.

Required Skills

KNOWLEDGE AND SKILLS

• Advanced proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), DaVinci, Final Cut Pro, Figma, or equivalent platforms.
• Strong understanding of brand guidelines and their application across diverse media.
• Excellent collaboration and communication skills for working with cross-functional teams.
• Proven ability to manage multiple projects, provide creative direction, and meet deadlines.
• Creative problem-solving skills with a meticulous attention to detail and a commitment to brand integrity.
• Experience in digital and print design, with knowledge of current design trends and best practices.
• Ability to work in a professional high-pressure environment while demonstrating and maintaining good personal relation/people skills and a positive attitude.
• Ability to multitask and work well under stress.
• Must be a self-starter and able to adjust to change.
• Must be able to work flexible hours during the day or evening including weekends, holidays, and all blackout dates.

Required Experience

EXPERIENCE

• Strong written, verbal, and interpersonal communication skills.
• Knowledge of SQL preferred.
• Strong guest service skills and attention to detail.
• Excellent time/project management and organizational skills with ability to handle multiple projects.
• Proficient in MS Word, Excel, Access, Outlook
• Must be a self-starter and able to adjust to change.
• Must be adaptable to change in a fast-paced environment.
• Enthusiastic and determined to learn marketing and communications.