GENERAL SUMMARY

The Senior Brand Designer is responsible for ensuring all team projects align with and adhere to the organization’s brand guidelines, maintaining a consistent and cohesive brand identity across all deliverables. This role leads the development of innovative campaign designs that stay within established brand parameters, provides design guidance, instruction, and collaboration with the media team to deliver impactful brand experiences, providing creative direction on projects.

CORE SCOPE OF POSITION

• Collaborate with the creative team to ensure all design projects maintain brand consistency across all touchpoints.
• Conceptualize and develop creative campaign designs for digital, print, and other media, ensuring alignment with brand guidelines and strategic objectives.
• Provide creative direction and feedback on design projects to guide team members in executing high-quality, on-brand deliverables.
• Apply brand guidelines to new and existing projects, proposing creative solutions that innovate within defined parameters.
• Create and refine brand assets, including logos, typography, color palettes, and templates, to support campaign needs and uphold brand integrity.
• Stay current on industry trends, design innovations, and competitor activities to inform relevant and forward-thinking campaign designs.
• Ensures that a clean, safe, hazard-free work environment is maintained.
• Adheres to all company and department policies, procedures, and standard operating guidelines.
• Performs other duties as assigned.

STYLE SERVICE COMMITTMENT

All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to – and upholding of --- these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine, and work!

INTERACTION

• Interacts with internal and external guests.

SUPERVISION

• Does not provide supervision to other team members.

Required Skills

KNOWLEDGE AND SKILLS

• Advanced proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), DaVinci, Final Cut Pro, Figma, or equivalent platforms.
• Strong understanding of brand guidelines and their application across diverse media.
• Excellent collaboration and communication skills for working with cross-functional teams.
• Proven ability to manage multiple projects, provide creative direction, and meet deadlines.
• Creative problem-solving skills with a meticulous attention to detail and a commitment to brand integrity.
• Experience in digital and print design, with knowledge of current design trends and best practices.
• Ability to work in a professional high-pressure environment while demonstrating and maintaining good personal relation/people skills and a positive attitude.
• Ability to multitask and work well under stress.
• Must be a self-starter and able to adjust to change.
• Must be able to work flexible hours during the day or evening including weekends, holidays, and all blackout dates.

Required Experience

EDUCATION/CERTIFICATION

• High school diploma or general education degree (GED).
• California driver’s license required.
• Bachelor’s degree in graphic design, visual communications, or a related field or 5 years of experience in brand design, with demonstrated expertise in campaign design and brand consistency.

EXPERIENCE

• Must be 21 years of age or older.
• 2-5 years of related experience preferred.