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Marketing Specialist - Digital & Ecommerce


Nashville, TN
ID: 12798-034

Irby was a pioneer in the early days of the electrical business. Founded in 1926, we continue to be an industry leader in providing products and solutions used in all industrial automation assembly, manufacturing, and commercial & contractor applications.


Irby Electric continues to be one of the largest electrical distribution companies in the southeastern region of the United States, with a geographical footprint of 28 branches, spanning 7 states, composed of over 400 highly dedicated associates.  Our business has experienced incredible growth in recent years due to our focused business strategy, digital transformation, and customer-focused solutions.  As an operating company of the Sonepar USA family, we unite with a group of the finest locally managed electrical and industrial distributors throughout the United States.  Sonepar is the world leader in electrical distribution.



This position develops, maintains, and implements digital strategies to drive adoption of Irby digital and eCommerce solutions and serve as lead on digital operations and digital sales support. The Digital Marketing Specialist will assist and provide training and support to the sales field, leadership, and executives and manage new and existing digital customer accounts and contacts. This position is responsible for creating and managing system-to-system eCommerce profiles and will be the point of contact for system-to-system eCommerce needs, digital solutions, website user experience, and website modifications and improvements. The Digital Marketing Specialist will help optimize the user experience and work in conjunction with corporate services and operations to maintain accurate product visibility and pricing on They will assist with digital marketing campaigns and vendor co-op program to engage customers and grow business.


Essential Duties & Responsibilities

  • Serve as project manager for customer web accounts, product data on, and process cleanup. Engage regularly with supply chain, purchasing, credit, IT, and pricing corporate services to ensure data is being effectively managed, correctly presented, and the customer experience and buying processes are optimized.
  • Ensure an efficient account creation process from start to finish, including new account requests, setup, and authorizations, Web Admin tools, the Eclipse ERP, and/or Solar
  • Work with Inside Sales Associates and Digital Sales Specialist to create system-to-system profiles, increase adoption, and sustain usage of the tool. Ensure accurate setup, help increase user understanding and confidence, and optimize the user experience.
  • Verify the communication, implementation, and efficiency of automated functions such as Rules-Based Order Processing and various digital Standard Operating Procedures (SOPs).
  • Assist with the development and implementation of Irby’s digital business strategy, including the optimization of and increased customer adoption of Irby digital solutions. Assess the functionality, digital metrics, user experience data, and customer feedback to improve and transform the digital experience and drive incremental sales.
  • Identify digital and eCommerce trends, market gaps, and process improvements, recommending the best resources and solutions. Work closely with the Digital Sales Specialist to identify opportunities to integrate Irby digital solutions with customers’ business systems for an efficient day-to-day digital sales experience.
  • Support Irby’s vendor co-op program by identifying and implementing more digital marketing opportunities to grow customer reach, engagement, and sales of focused-vendor products and services. Build and present data analytics reports to track progress and performance.
  • Assist with campaign development, execution, and tracking. Stay abreast of digital and eCommerce trends, and business-to-business digital marketing practices, including SEO, UX/UI, web analytics, and web enhancements.

Knowledge & Skill Requirements

  • Must demonstrate professionalism, effective time management, communication, and organization skills, with the ability to work independently
  • Must possess a proactive and positive team-player approach and establish strong working relationships with peers, leadership, and customers
  • Must possess strong planning, critical thinking, problem solving, and execution skills, having the ability to set goals and meet business deadlines
  • Provide excellent customer service and field support
  • Experience with web analytics platforms and other tools and resources, including but not limited to Microsoft 365, Microsoft PowerBI, Microsoft Dynamics, Eclipse, Marketo, Adobe Suite, etc.


  • Bachelor’s Degree (B.A. or B.S.) in business, marketing, or technology-related field
  • 5+ years of digital, eCommerce, technology, and/or marketing experience, OR equivalent combination of education and experience specifically related to the position (enterprise resource planning software, business-to business environment, e-commerce, electrical distribution, etc.), and proven versatility.
  • Superior verbal and written communication skills, with the ability to present in front of executive level leadership






This position is located at 2500 Cruzen St., Nashville, TN. View the Google Map in full screen.