Senior Market Research Analyst

This exciting opportunity will see you identify and provide actionable insights based on quality consumer and market research across the RAA Research Program. Enable and empower data-driven decisions supporting business stakeholder’s objectives ensuring efficient & well-governed approach to Group research are employed while identifying continuous improvement opportunities.

Key responsibilities include:

• Assist in the delivery of an annual research program across a variety of areas including understanding consumer needs, purchase behaviours, product perceptions, Brand awareness, satisfaction and loyalty across segments.
• Use ‘best practice’ approaches to design and employ qualitative and quantitative research methodologies to meet business objectives. 
• Develop quality reports on research outcomes, identifying key patterns, trends and opportunities.
• Monitor market conditions and competitor behaviours to inform broader insights. 
• Work with Research & Insights Leads and stakeholders to assist in provision of strategic recommendations to increase market growth, penetration and grow share of wallet. 
• Advocate research across RAA Group to broaden understanding and impacts of insights through cross collaboration and functional approaches.
• Ensure ongoing governance over research processes & systems of delivery.

About you  

You have a passion for working in a high-performance culture and close-knit team environment. You absolutely love data and all things research and thrive by providing insights and strategic recommendations to increase market growth. 

You will stand out if you bring:

• Successful completion of relevant tertiary qualifications.  Formal qualifications in Marketing/Market Research/Statistics / Business, IS or related discipline is required.
• 3 years + experience in a similar research position.
• Experience running quantitative surveys and qualitative focus groups / in-depth interviews.
• Demonstrated interest and experience in Market Research is essential.
• Experience with Qualtrics and Q Research  (desired).
• Highly developed skills in Research design, survey scripting and delivery.
• Solid analytical and problem-solving skills with the ability to translate data into actionable insights.
• Knowledge of research methodologies and techniques.
• Sound knowledge and understanding of what drives and influences consumer behaviours.

About us

We’re proud to be one of South Australia’s most iconic brands, trusted by members for more than 120 years. SA born-and-bred, RAA might be best known for our road service and insurance products, but we’re excited to be continuously diversifying to better help our members and community. 

Our goal? To make life better for South Australians. That’s why we’re proud to offer a range of services to our 820,000+ members, including travel, energy, solar and battery, electric vehicle charging, our RAA Rewards program and more. With motoring still a priority, we’re just as passionate as we were in 1903 about road safety, advocating for a safer SA into the future. 

We’re also one of the state’s largest employers, with more than 1300 employees working across our local sites at Mile End, RAA Place (CBD) and Adelaide Airport and our many retail and travel shops. With new office spaces in the city and city fringe in the works, and a buzzing people-first culture, we’re proud to be the State’s #1 Employer Brand.

Benefits 

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA family. Some of our employee benefits include:

• Free RAA premium road service 
• Access to our RAA Rewards Program  
• Generous discounts on all RAA products 
• Flexible work arrangements
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan

How to apply

To be part of something bigger and work for a passionate South Australian organisation with members at heart click ‘Apply’ to submit your application by 9.00am Wednesday 27th November 2024.

You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.

We are committed to building a workplace that’s diverse and inclusive, where employees are embraced for their unique qualities and valued for their contributions. We believe a diverse and inclusive workplace brings out the best in everyone and helps us to give our members better service. That's why we encourage applications from everyone, including people living with disability, job seekers of all ages, First Nations Peoples, members of the LGBTIQA+ community and people from culturally diverse backgrounds.

Required Experience