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Director of Annual Giving


Salaried Staff

Job Location

1701 E Front Street Traverse City, Michigan

Tracking Code

1573 - 443

Position Type


Job Description

Northwestern Michigan College


General Information

Job Title: Director of Annual Giving

Department: Resource Development

Posted Date: July 27, 2022

FLSA Status: Exempt

Supervisor: Director of Development

Anticipated Start Date: September 12, 2022

Salary: $63,198.00
Grade 15 on the Staff Salary Schedule

Benefits: Excellent benefits package, including medical, dental, paid sick leave, and tuition benefits. Up to 4 weeks off paid within the first year of employment. For more details about benefits, go to and click on Salaries and Benefits. This position may be eligible for a 5% of starting salary relocation bonus, if applicable. Total value of the compensation and benefits package is up to $96,994.00

Position Summary

The Director of Annual Giving is responsible for designing, and overseeing the execution of the annual fundraising strategies for the NMC Foundation, which raise more than $1 million annually for NMC and its community programs. The Director of Annual Giving oversees the Annual Giving Specialist’s execution of the annual giving projects, and evaluates the results for continued improvement. In addition, the Director of Annual Giving engages in frontline fundraising with mid-level annual donors, including managing the annual giving recognition society. The Director of Annual Giving works closely with executive directors and program directors from multiple college departments on donor outreach strategies, and also works closely with the President’s Office.


Bachelor's degree (Required)

Two or more years of experience in fundraising, marketing, communications, sales, or related field (Required)

Two or more years of experience working with donors and asking for gifts (Preferred)

Experience with content development, writing, strategic planning, annual budget planning, project management (Preferred)

Excellent communication, organization, and analytical skills (Required)

Working knowledge of database software (Preferred)

Experience in team environment and strong interpersonal skills (Preferred)

Ability to prioritize and take on new tasks in a fast-paced, growth-oriented environment (Preferred)

Exceptional knowledge of personal computers, word processing, and spreadsheets (Preferred)

Careful attention to detail (Preferred)


Essential Responsibilities

(Critical) Promotes the benefits of giving to NMC and encourages lifelong relationships between the college and its donors, including foundations, corporations, and individuals.


(Critical) Manages a pool of lead annual donors (making gifts of approximately $500-$24,999) and prospects by developing and implementing overall strategies for engaging, cultivating, soliciting, and stewarding those individuals.


(Critical) Conducts in-person and over the phone visits and solicitations with prospects as appropriate, and is the primary fundraising staff member supporting annual giving programs for the Dennos Museum Center, WNMC radio, International Affairs Forum, Extended Education, and specific academic programs during membership or special fundraising drives such as Giving Tuesday, etc.


(Critical) Develops donor loyalty and builds a foundation for future major donors through providing excellent, personalized communication and reporting to all annual donors including President’s Club, a giving society for those who give $1,000 or more annually.


(Critical) Facilitates identification of major and planned giving prospects, in collaboration with colleagues.


(Critical) Stays aware of college strategic initiatives and potential impact of fundraising. Engages college leadership in the fundraising process.


(Critical) Creates and monitors effective execution of the college-wide annual giving communications calendar, including a robust project calendar  for the NMC Foundation and Alumni Relations Program, Dennos Museum Center, International Affairs Forum, WNMC Radio, Extended Educational Services, and more. 


(Critical) Works collaboratively with program and executive directors, as well as the President’s Office, to create unit-specific fundraising plans, and reports back on results.


(Critical) Oversees/Supervises the Annual Giving Specialist’s execution of the communications calendar, providing guidance, content editing, and support as needed. Monitors production process to ensure deadlines are met and project goals achieved.


(Critical) Evaluates all annual giving projects, and the overall program, for effectiveness; remains agile and ready to adjust strategies based on results. 


(Critical) Remains updated on current fundraising, direct marketing, and volunteer management trends, practices, and procedures used in the not-for-profit sector, sharing knowledge with Foundation staff as appropriate and applying it strategically.


(Critical) Oversees budgets, progress, deadlines, goals, and objectives related to department and responsibilities.


(Very Important) Manages the creation and maintenance of annual giving reports in partnership with the Database and Prospect Research Specialist.


(Very Important) Provides exceptional customer service to all donors, alumni, volunteers and other constituents.


(Very Important) Provides leadership to the volunteer annual giving committee and works closely with the NMC Foundation’s high level volunteer board of directors.



Foundational Competencies

Ethical Behavior and Integrity
Displays honesty, trustworthiness, and ethical behavior. Earns respect. Behaves in a straightforward manner with others with no hidden agendas. Builds trust and credibility through reliability and authenticity. Leads by example; words and actions are consistently aligned.

Commitment to Lifelong Learning

Actively pursues learning and development. Stays current in content area, acquiring and refining technical and professional skills.

Commitment to Quality Service, Responsible Stewardship, Continuous Improvement
Displays a commitment to excellence and to providing quality service to learners, coworkers, or others they serve. Consistently seeks feedback and looks for ways to improve service, promote quality, and make effective use of college resources.

Creating/Contributing to a Culture of Innovation and Thoughtful Risk-taking

Creates/contributes to an environment of safety and trust. Seeks to solve problems rather than affix blame. Willing to experiment and learn.

Agility/ Adaptability/Tolerance for Ambiguity

Easily adjusts to organizational and environmental changes; adapts responses and tactics to shifting or evolving situations; deals effectively with ambiguity and uncertainty.



Valuing All People

Genuinely interested in others. Shows concern and empathy for others. Shows patience, understanding, and acceptance of people with varied backgrounds and perspectives. Treats learners, coworkers,

and direct reports respectfully and fairly.

Actively and enthusiastically works with others to achieve a shared common goal. Gives credit and recognition to those who have contributed. Shares information and own expertise with others to enable them to accomplish group goals. Creates a sense of belonging in the team and a culture of inclusion. Collaborates across boundaries. Looks at problem solving at the institutional level (not just in own area or department). Open to sharing resources, working with other departments and organizations.

Accountability/Personal Responsibility

Meets commitments and keeps promises; gets things done. Acknowledges and learns from mistakes. Holds self and others accountable. Takes responsibility for achieving goals.



General Competencies


Building Effective Relationships — Advanced

Importance: Critical

 Relates well with all kinds of people in a variety of situations. Develops and maintains effective communication and relationships. Demonstrates understanding, friendliness, courtesy, tact, and empathy to others. Is approachable; makes time for others. Is sensitive to cultural diversity, race, gender, disabilities, and other individual differences. Develops and proactively uses networks, both inside and outside the college; presents controversial findings tactfully in even the most sensitive situations; mediates disputes; approaches even the most difficult situations with empathy and interest.


Communications / Active Listening — Proficient+

Importance: Critical

Has good sense of who needs to know what and keeps others informed. Communicates in a clear, concise, organized, and compelling manner. Gives others their full attention; listens without interrupting. Seeks to understand others' points of view. Interprets both the words spoken, and the non­verbal cues used by others. Accurately hears implied as well as expressed messages; accurately interprets nonverbal cues; communicates more complex information effectively; adjusts vocabulary and approach to improve understanding; speaks and/or writes in a well-organized, clear, and concise manner.


Global Awareness / Internationally Skilled — Proficient+ 

Importance: Very Important

Understands the complexities and interdependency of world events and issues. Understands one's own culture and history in relationship to others. Is open to new opportunities, ideas and ways of thinking. Is

self-aware about identity and culture; demonstrates sensitivity and respect for differences. Understands the complexities and interdependency of world events and issues; understands one's own culture and history in relationship to others; is open to new opportunities, ideas and ways of thinking; is comfortable with ambiguity and unfamiliar situations.


Strategic Understanding / Leadership — Advanced

Importance: Very Important

Explains how their role supports NMC's mission and vision. Recognizes opportunities to help the organization accomplish its goals. Considers a broad range of internal and external factors in establishing goals and priorities. Consistently ensures a fit between individual or group actions and the organizational mission/strategy.Considers a broad range of internal and external factors; can anticipate future consequences and trends accurately; stays aware of strategic/external environment; has broad knowledge and perspective; can articulate credible visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.


Functional Competencies     


Annual Fund Management (Non-Profit) —Advanced

Importance: Critical

Develops and oversees execution of annual fund campaign.


Community Engagement / Networking (Non-Profit) — Advanced

Importance: Critical

Maintains positive relationships with donors and other funding sources (e.g., government agencies, foundations, corporations); represents the organization in interactions with outside entities, individuals and groups; remains active in the community as it relates to development.


Grants and Grant Management (Non-Profit) — Proficient+

Importance: Very Important         

Writes, submits, tracks, and reports on grants and grant proposals; prepares clear, on-target documents that include all the information called for in a grant or proposal request; presents information in compelling ways that result in positive outcomes. Utilizes a variety of resources and grants that are aligned with the organizational mission; maintains grants-related information (including status reports) and provides such information to appropriate people; performs basic grant research.


Interpersonal Skills (Leadership/Management) — Proficient+

Importance: Very Important         

Works effectively with and communicates with individuals and groups at various levels; establishes rapport; communicates effectively with people whose functions, style, and culture are dissimilar. Builds rapport with individuals and groups who have differing perspectives and goals; consistently looks for ways to improve relationships; encourages open and honest exchanges.


Knowledge of Laws, Regulations, Ethics, and Policies Related to Funding (Non-Profit) — Proficient+

Importance: Critical

Knows, interprets, and applies federal, state, and local regulations that apply to development for nonprofits; is familiar with the laws, regulations, etc., that govern donations of all types and from all sources. Applies knowledge and understanding of the laws, regulations, ethics, and policies to the daily operation of the organization. Utilizes knowledge of sources to establish and plan within specific areas or arenas of sources.


Knowledge of Planning and Funding Sources (Non-Profit) — Advanced

Importance: Critical

Maintains up-to-date knowledge of relevant sources of funds, including government and foundation grants, individuals, and social entrepreneurship opportunities; uses knowledge and skills of funding sources to establish funding plans and campaigns. Expert knowledge of planning and fundraising for

Non-profit development; applies advanced skills to integrate and establish comprehensive funding plans and organization-wide funding strategies.


Knowledge of the Development Process (Non-Profit) — Advanced

Importance: Critical

Uses knowledge and skills in support of the development process; identifies, cultivates, solicits, and acknowledges donors (and potential donors) effectively to reach or exceed organizational goals. Solicits funds and acknowledges donors with systematic accuracy; is regarded as the organizational expert on the development process; coaches others around the application of the development process.


Major Gifts (Non-Profit) — Proficient 

Importance: Critical

Understands and applies the organizational definition and goal for major gifts; applies knowledge of major gift instruments and implications; works with the major gifts committee or team to effectively contribute to the fund development of the organization, including identifying potential donors, solicitation, and recognition. Determines major gift level for the organization and the requirements that are associated with such a gift.


Persuasive Communications (Non-Profit) — Advanced

Importance: Very Important

Prepares and delivers clear, convincing, and well-organized presentations and speeches to internal and external audiences. Persuades others to accept recommendations, ideas, or plans; gains cooperation; changes others' behavior without using formal power; articulate. Outlines, develops,and produces comprehensive case

for support, including all derivative materials, presentations, or electronic content; ensures that strategic planning process produces requisite information upon which to base strategic development plan.


Planning and Evaluating — Proficient+ 

Importance: Critical

Administratively organizes work, sets priorities, and determines resources requirements. Determines short and long-term goals and strategies to achieve them. Monitors progress and evaluates outcomes; Balances long-term organizational goals with day-to-day activities; prioritizes major initiatives; has exceptional ability to translate objectives into carefully conceived plans; identifies and organizes appropriate resources; consistently completes projects on schedule, within budget, and with superior results. 


Research (Non-Profit) — Basic+ 

Importance: Very Important

Gathers information systematically; knows or finds sources for needed information; reports information to support projects or decisions for the organization; understands key and subtle issues; identifies questions to be answered using research processes. Knows or finds sources for needed information; gathers information systematically; analyzes information; reports on information.


Strategic Fundraising Development (Non-Profit) — Proficient+

Importance: Very Important         

Works with others in the organization to develop innovative strategies and formulates long-range goals for developing funding sources to support identified programs. Implements strategies and strategic initiatives in a timely way, utilizing key stakeholders.


Leadership Scope


Serves either as a middle manager directly supervising a work unit or business function, or as an intermediate professional individual contributor. Leadership involves planning, assigning and coordinating the work of subordinate employees. As a professional may guide and review the work of other professionals.


Instruct and train others

Provide guidance and stability

Share special or technical information with others

Guide or facilitate projects

Bring commitment and drive into the workplace.

Lead by example

Serve as a spokesperson or advocate

Tools and Equipment


MS Word

MS Excel

MS Power Point

MS Access

Desk Top Computer



Cell Phone


Copy Machine

Overhead Projector


Work Environment

Lifting Activities

Most frequently lifted object: Under 10 lbs. lifted to waist level; carried 1-9 feet (Several times per day)

Heaviest object lifted: Under 10 lbs. lifted to waist level; carried 1-9 feet (Several times per day)

Non-lifting Repetitive Activities

Arm Movement (Several times per day)

Gripping (Several times per day)

Sitting (Continuously)

Standing (Several times per day)

Talking (Continuously)

Typing (Several times per day)

Walking (Several times per day)

Writing (Several times per day)

Other Physical Demands

Extended work hours

Prolonged visual work

Mental Demands

Complicated Planning

Exercising Independent Judgment

Persuading Others

Other Challenges

Production deadlines

Productivity quotas

Safeguarding organization assets and property


Contacts with Others


Internal Contacts

Employees in your own work unit or department — Purpose: Interact with or advise (Daily)

Employees in your function — Purpose: Interact with or advise (Daily)
Managers in your function ‑— Purpose: Interact with or advise (Daily)

Senior executives in your function — Purpose: Interact with or advise (Several times per week)

Employees in departments outside your function — Purpose: Interact with or advise (Monthly)

Managers in departments outside your function — Purpose: Interact with or advise (Monthly)

Senior executives outside your function — Purpose: Interact with or advise (Monthly)

Executive leadership — Purpose: Interact with or advise (Monthly)

Board of Directors — Purpose: Interact with or advise (Monthly)


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed in this job description are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


To perform this job successfully, an individual will have computer skills, including knowledge of and the ability to use the Internet, email, calendaring software, and word processing software.



Ability to read, analyze and interpret the most complex documents.  Ability to respond effectively to the most sensitive inquiries or complaints.  Ability to write speeches and articles using original or innovative techniques or style.  Ability to effectively present lectures and information to students and academic area leadership in a clear and understandable manner.



Ability to calculate figures and amounts such as proportions and percentages.  Ability to apply concepts of basic algebra.



Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.  Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, musical notes, etc.,) in its most difficult phases.  Ability to deal with a variety of abstract and concrete variables.



The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; and smell.   Walking and standing are required and sitting for long periods of time.  Lifting up to 50  pounds and periodic heavy exertion may be required.  Specific hearing and vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions when traveling between campus buildings.  The noise level in the work environment is usually loud to moderate.

Non-Discrimination Policy Notice

Northwestern Michigan College is committed to a policy of equal opportunity for all persons and does not unlawfully discriminate on the basis of race, color, national origin, sexual orientation, gender, religion, disability, genetic information, height, weight, marital status or veteran status in employment, educational programs and activities and admissions. Read more at

Michigan Law requires that a person with a disability or handicap requiring accommodation for employment must notify the employer in writing within 182 days after the need is known.


This is a full-time 40+ hours per week position. Some nights and weekends may be required. Flexible working options may be available.


How to Apply: 
All applicants are required to apply online at received by 8 am on Thursday, August 11, 2022, will receive first consideration.
The position will remain open until filled. 
Please call 231-995-1025 for questions or assistance.


External Contacts

Vendors, Suppliers, Subcontractors— Purpose: Interact with or advise (Several times per week)

Customers — Purpose: Share information and negotiate (Daily)

Special Instructions to Applicants

Applicants must include a cover letter and a copy of their transcripts for all degrees earned pertaining to the position. Official transcripts will be required of the finalist. Please attach a cover letter and unofficial transcripts to your application. Transcripts can either be mailed or emailed to: Attention: Human Resources Northwestern Michigan College 1701 E. Front Street Traverse City, MI 49686

This position is located at 1701 E Front Street, Traverse City, MI. View the Google Map in full screen.