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Marketing Office Manager


Salaried Staff

Job Location

1701 E. Front Street, Traverse City, MI

Tracking Code


Position Type


Northwestern Michigan College


General Information

Job Title: Marketing Office Manager

Department: Public Relations, Marketing and Communications

Posted Date: January 13, 2022

FLSA Status: Exempt

Supervisor: Associate Vice President of Public Relations, Marketing and Communications

Anticipated Start Date: March 7 , 2022

Starting Salary:  $43,013 Grade 11, Level 1 on the Staff Salary Schedule 

Benefits: Excellent benefits package, including 4 weeks paid vacation, medical, dental, paid sick leave, tuition benefits, and relocation bonus. For more details about benefits, go to and click on Salaries and Benefits, or request a copy from the Office of Human Resources. 

Position Summary

The Marketing Office Manager will support the Public Relations, Marketing and Communications team in building brand awareness and advancing organizational goals with a special focus on enrollment through support of administrative, marketing and communications tasks.



  • Associates Degree in marketing, communications or related field (Required)
  • Minimum of two years’ experience in a marketing assistant role or similar field (Required)


  • Basic working knowledge of the Adobe Creative Suite a plus
  • Experience using a design and video editing software is a plus
  • Fluency in social media platforms, digital advertising, web content management systems, Google Analytics, Google Suite, and competence in basic photo, web and print layouts and editing
  • Experience creating and promoting multimedia digital content 
  • Basic understanding of budgets

Essential Responsibilities


Critical- Responsible for the day-to-day coordination and execution of PRMC content and promotion calendar. 


Critical- Create and distribute student and employee e-newsletters.


Critical- Submit Requests for Pay, Purchase Orders, recording expenditures, work order requests and credit card allocations.


Critical- Communicates with the Business Office to ensure correct billing.



Very Important- Provide support with advertising, news releases, publications, public relations.


Very Important- Assist in writing assignments, including reports, speeches, letters, scripts, invitations


Important- Contact for additional marketing or promotional needs    

Creates content for a variety of communication platforms, including but not limited to print publications, news releases, social media, web pages, monitors, and videos.


Important- Assist in responding to requests for information and interviews from the media.


Important- Answer calls, emails and general office reception.


Important- Conducts basic research as it relates to departmental needs.


     Important- Order office supplies.


Performs similar or related duties as assigned, or required.



Foundational Competencies


Ethical Behavior and Integrity
Displays honesty, trustworthiness, and ethical behavior. Earns respect. Behaves in a straightforward manner with others with no hidden agendas. Builds trust and credibility through reliability and authenticity. Leads by example; words and actions are consistently aligned.

Commitment to Lifelong Learning

Actively pursues learning and development. Stays current in content area, acquiring and refining technical and professional skills.

Commitment to Quality Service, Responsible Stewardship, Continuous Improvement
Displays a commitment to excellence and to providing quality service to learners, coworkers, or others they serve. Consistently seeks feedback and looks for ways to improve service, promote quality, and make effective use of college resources.

Creating/Contributing to a Culture of Innovation and Thoughtful Risk-taking

Creates/contributes to an environment of safety and trust. Seeks to solve problems rather than affix blame. Willing to experiment and learn.

Agility/ Adaptability/Tolerance for Ambiguity

Easily adjusts to organizational and environmental changes; adapts responses and tactics to shifting or evolving situations; deals effectively with ambiguity and uncertainty.


Valuing All People

Genuinely interested in others. Shows concern and empathy for others. Shows patience, understanding, and acceptance of people with varied backgrounds and perspectives. Treats learners, coworkers,

and direct reports respectfully and fairly.

Actively and enthusiastically works with others to achieve a shared common goal. Gives credit and recognition to those who have contributed. Shares information and own expertise with others to enable them to accomplish group goals. Creates a sense of belonging in the team and a culture of inclusion. Collaborates across boundaries. Looks at problem solving at the institutional level (not just in own area or department). Open to sharing resources, working with other departments and organizations.

Accountability/Personal Responsibility

Meets commitments and keeps promises; gets things done. Acknowledges and learns from mistakes. Holds self and others accountable. Takes responsibility for achieving goals.



General Competencies 


Building Effective Relationships — Proficient

Importance: Critical

Excellent interpersonal skills; understands how he/she is perceived by others; reads a social situation and responds appropriately; adjusts own behavior in response to others' non­verbal cues; understands why people and groups behave the way they do; gives constructive feedback in a way that produces positive change rather than resentment or anger; provides direct, specific feedback respectfully and in a timely manner. Relates well with all kinds of people in a variety of situations. Develops and maintains effective communication and relationships. Demonstrates understanding, friendliness, courtesy, tact, and empathy to others. Is approachable; makes time for others. Is sensitive to cultural diversity, race, gender, disabilities, and other individual differences.


Communications / Active Listening — Proficient+

Importance: Critical

Has good sense of who needs to know what and keeps others informed. Communicates in a clear, concise, organized, and compelling manner. Gives others their full attention; listens without interrupting. Seeks to understand others' points of view. Interprets both the words spoken, and the non­verbal cues used by others. Accurately hears implied as well as expressed messages; accurately interprets non­verbal cues; communicates more complex information effectively; adjusts vocabulary and approach to improve understanding; speaks and/or writes in a well-organized, clear, and concise manner.

Global Awareness / Internationally Skilled — Basic +

Importance: Very Important

Understands the complexities and interdependency of world events and issues. Understands one's own culture and history in relationship to others. Is open to new opportunities, ideas and ways of thinking. Is self-aware about identity and culture; demonstrates sensitivity and respect for differences.

Strategic Understanding / Leadership — Basic+

Importance: Very Important

Explains how their role supports NMC's mission and vision. Recognizes opportunities to help the organization accomplish its goals. Considers a broad range of internal and external factors in establishing goals and priorities. Consistently ensures a fit between individual or group actions and the organizational mission/strategy. Understands the mission and vision of the organization and works to implement this within the context of individual role and immediate work group; understands personal contribution to the department and the department's role in the organization.


Functional Competencies       


Administrative Organization (Administration) — Proficient

Importance: Critical     

Keeps schedules and reports in an easily accessible manner; prioritizes effectively; follows appropriate processes and procedures for documentation and work flow. Organizes reporting documents and schedules to ensure optimum results; integrates deliverables for customers, managers, and others; self-disciplined and methodical in approach to work; responds to distractions without losing focus.


Arithmetic (Generic) — Proficient

Importance: Very Important      

Performs computations such as addition, subtraction, multiplication, and division correctly using whole numbers, fractions, decimals, and percentages. Identifies and performs calculations required by day-to-day tasks efficiently and correctly; performs arithmetic conversions correctly.


Attention to Detail- Proficient

Importance: Very Important

Thorough when performing work and conscientious about attending to detail and small facts of work. Employs systematic procedures such as checklists, tickler files, etc., for routine details; quickly extracts critical details from written or verbal information; maintains balance between benign overly detailed and not detailed enough.


Business Knowledge / Business Sense / Understands How Business Works (Generic) — Basic+

Importance: Very Important      

Understands NMC's financial model—the elements that affect NMC's financial viability/sustainability. Knows how businesses work. Knowledgeable about how policies, practices, trends, technology, and

information affect an organization. Knows the competition. Is aware of how strategies and tactics work in the marketplace. Knows current market conditions; identifies trends in their field; applies best practices within the organization.


Copywriting and Editing- Proficient

Importance: Very Important

Prepares messages for print and electronic campaigns; effectively develops appropriate facts, images, or metaphors to communicate content in ways that positively influence readers or viewers.


Customer Service Focused- Proficient

Importance: Critical

Positive and professional in appearance and demeanor/ Personifies role model as a service provider. Responds to customer needs with respect and courtesy. Respects diverse groups. Takes ownership of customer concerns or problems. Offers sincere apologies and makes genuine attempts to fix problems. Quickly resolves customer service problems tot he extent of employee’s authority. Is a creative solution finder. Confidentiality is kept. Patiently and effectively deals with angry customers. Looks at things from the perspective of the learner/customer. Confronts negative attitudes with co-workers. Addresses challenging customer service issues effectively; enlists the help of others to develop creative solutions to non-routine problems.

Diplomacy (Administration) — Proficient

Importance: Very Important      

Demonstrates tact; balances customer and company needs and expectations; recognizes the impact of your actions on others; uses interpersonal skills effectively in potentially difficult situations; advocates effectively for the company. Uses tact and interpersonal skills to influence others in a positive manner; facilitates and mediates internal conflicts; advocates effectively for the company.         

Financial Management (Leadership / Management) — Basic

Importance: Very Important      

Plans, justifies, and prepares the budget for programs or projects; accounts for and monitors funds and expenditures to ensure cost-effective programs and projects; assesses the financial condition of the organization. Plans, justifies, and prepares the budget for a single program or project; accounts for and monitors funds and expenditures to ensure cost-effective support of the program or project; assesses the financial condition of the program or project.

Knowledge of Company Policies and Procedures (Administration) — Proficient+

Importance: Critical     

Knows and understands policies and procedures relating to the company, its operations, and its resources and procedures; applies specific policies and procedures appropriately and effectively; uses information efficiently. Uses in-depth knowledge of company policies and procedures to complete transactions such as time sheets, travel arrangements, or expense processing; keeps current on policy issues.

Managing Multiple Priorities (Generic) — Proficient+

Importance: Very Important      

Effectively handles conflicting priorities and demands; quickly and accurately shifts attention between two or more competing tasks or sources of information. Returns full attention to tasks quickly following routine interruptions. Discriminates between vital (high payoff) tasks and tasks with limited payoff; focuses on the "vital few."


Quality Focus- Proficient

Importance: Critical

Shows commitment to qualify in products, services, and processes; adheres to quality standards and expectations. Produces high quality work; helps others improve quality in their work; looks for ways to improve quality without driving up costs.


Responsiveness (Administration) — Proficient

Importance: Very Important      

Willing to act quickly and efficiently on requests for information or support; prioritizes effectively to respond to critical request. Enthusiastically engages with the team or others on information requests; responds with appropriate sense of urgency.


Setting Priorities- Proficient

Importance: Critical

Effectively handles conflicting priorities and demands; knows when to say “no” or to let some tasks go; spends own time and the time of others on what’s important; focuses on key objectives, not minor detail. Discriminates between vita (high payoff) tasks and tasks with limited payoff; focuses on the “vital few”.


Technology Skills (Generic) — Basic+

Importance: Critical     

Knows when and how to use tools appropriate for the job such as computers and appropriate software, e­mail, etc. Uses technology without assuming that technology solves problems. Is considered knowledgeable regarding work-related technology; called upon to troubleshoot relatively simple problems.                       

Typing and Word Processing (Administration) — Proficient +

Importance: Critical

Quickly, accurately, and thoroughly uses keyboarding skills to input relevant data into appropriate formats and forms. Somewhat greater than Proficient: Is familiar with shortcuts in order to increase output; accurately and quickly completes most typing and word processing assignments.


Website and Publication Design- Basic +

Importance: Very Important

Uses basic understanding of design to develop routine materials for publication; updates existing web site as needed.




Serves as first line supervisor of a work group, or is an entry-level professional individual contributor.



Instruct and train others

Share special or technical information with others

Guide or facilitate projects

Manage expenses

Bring commitment and drive into the workplace.

Lead by example

Serve as a spokesperson or advocate

Assign work activities

Tools and Equipment


MS Word

MS Excel

MS Access



Leasing Software



Copy Machine

Desk Top Computer



Work Environment

Lifting Activities

Most frequently lifted object: under 10 lbs. lifted to waist level; carried 1-9 feet (Several times per day)

Heaviest object lifted: 10-19 lbs. lifted waist level; carried 1-9 feet (Occasionally)

Non-lifting Repetitive Activities

Arm Movement (Several times per day)

Gripping (Several times per day)

Sitting (Continuously)

Standing (Several times per day)

Talking (Continuously)

Typing (Several times per day)

Walking (Several times per day)

Writing (Several times per day)

Other Physical Demands

Prolonged visual work

Mental Demands

Exercising Independent Judgment

Minimal Guidance or Direction

Performing Multiple Functions/Activities

Persuading Others


Other Challenges

Heavy work volume

Production deadlines

Safeguarding organization assets and property


Contacts with Others 


Internal Contacts

Employees in your own work unit or department — Purpose: Interact with or advise (Daily)

Employees in your Function — Purpose: Interact with or advise (Daily)

Managers in your function — Purpose: Share information (Daily)

Senior executives in your function — Purpose: Share information (Daily)

Employees in departments outside your function — Purpose: Share information (Daily)

Managers in departments outside your function — Purpose: Share information (Daily)


External Contacts

Customers — Purpose: Interact with or advise (Daily)


WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions when traveling between campus buildings.  The noise level in the work environment is usually loud to moderate.

Non-Discrimination Policy Notice

Northwestern Michigan College is committed to a policy of equal opportunity for all persons and does not unlawfully discriminate on the basis of race, color, national origin, sexual orientation, gender, religion, disability, genetic information, height, weight, marital status or veteran status in employment, educational programs and activities and admissions. Read more at

Michigan Law requires that a person with a disability or handicap requiring accommodation for employment must notify the employer in writing within 182 days after the need is known.


This is a full-time 40+ hours per week position. Some nights and weekends may be required. 



Applications must be submitted online at The application deadline is Friday, February 4th, 2022, at 8 am EST.
For assistance call 231-995-2612 or 1-800-748-0566 x52612 or email


Special Instructions to Applicants

Please attach resume and cover letter; scan and attach transcripts, if possible. Original transcripts will be required of all finalists. Please mail to: Northwestern Michigan College Attention: Human Resources 1701 E Front Street Traverse City, MI 49686. All finalists will be required to participate in a teaching demonstration., Please submit a cover letter with your application. Official transcripts will be required of all finalists. Please email to or mail to: Northwestern Michigan College Attention: Human Resources 1701 E Front Street Traverse City, MI 49686

This position is located at 1701 E. Front Street, Traverse City, MI. View the Google Map in full screen.