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Vice President, Qualitative Research- Media-Technology Account Lead


Ipsos Understanding Unlimited (IUU)

Job Location

United States

Additional Locations

  • Norwalk, Connecticut
  • San Francisco, California
  • Culver City, California
  • Washington, District of Columbia
  • Seattle, Washington
  • Cincinnati, Ohio
  • Chicago, Illinois
  • New York, New York
  • Troy, Michigan
  • Sunnyvale, California

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Position Type


Who We Are:

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we’re proud to share we’ve received our Great Place to Work Certification for 2022!


About Ipsos Understanding Unlimited :

The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life, through listening, observing and illuminating human interactions.​ Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.    


What you can expect to be doing:

As a VP in one of our East Coast offices, or a remote location, you would lead an experienced and remote team of researchers across the U.S. to service a few tech accounts.

You will establish and solidify our qualitative expertise and offerings in order to best meet our customers’ needs in this fast-paced client landscape. This involves ability to set a strategic vision and action plan for your portfolio of clients, managing and leading a team of qualitative experts and researchers, strong collaboration skills to work across our different Ipsos service lines, and establishing strong credibility, relationships, and business directly with our tech clients.


What success in this role looks like:

Our VPs have leadership experience in managing a team, success in developing high potential clients, and a proven track record of business development that delivers against our P&L. Industry contacts and strong customer relationships are a plus to form binding partnerships and the tools needed to get the job done in a bespoke manner both quickly and affordably.

As a Vice President, you are collaborative and a leader by nature, have brilliant people development skills, and a bundle of knowledge to share. You love to build team talents, client loyalty and respect. You work closely with a variety of individuals from clients to understand their needs, and you excel in working with other senior Ipsos leaders to ensure brilliant research solutions to pressing client business questions.

You get to share your many creative and analytical skills with your bright, coachable, talented team members daily, and you delight the client constantly. Variety is the spice, and you love new challenges, categories and situations.



This might be the job for you if you have:

Client Business/Relationship Management

o Has strong Media-Technology sector knowledge and has managed client relationships across a number of consumer and B2B technology categories

o Has past experience with, and a passion for qualitative market research

o Consults with multiple clients and multiple client contacts to identify appropriate solutions to prioritize and meet client needs. Focuses on application of strategic business knowledge, qualitative methodology innovation and integration of Ipsos capabilities to improve services to client

o Identifies and builds strong relationships with influencers/decision makers within client organization.

o Partners with Ipsos’ qualitative and quantitative division managers to identify and develop new product capabilities to meet client objectives and needs.

o Champions workplace and marketplace diversity, equity, and inclusion


Business Development

o Demonstrates strong understanding of IUU products and a general understanding of other Ipsos products and offerings to partner with Ipsos sister divisions and leverage growth opportunities with new clients and within clients across all Ipsos' lines of business.

o Strategically seeks out and closes new client relationships and opportunities by illustrating compelling differentiation vs. the competition.

o Has a proven track record leading business growth


Internal Business Management

o Develop annual business plan to produce aggressive growth year over year and management of profit/pricing expectations.

o Assess and proactively work with cross-functional leaders to address internal resourcing needs and capabilities to properly support growing business.

o Actively participate in the divisional Senior Leadership Team and contribute to the overall management of the division by providing input into key decisions and leading organization-wide initiatives as required.

o Proactively develops ideas and initiatives to improve sector and overall IUU performance, grow the capabilities and improve the performance of their team, sector and division.


Team Management

o Hires, manages and mentors staff to build cross-product knowledge, industry/marketing and unique client/industry knowledge to advance insights and innovative qualitative research capabilities

o Help identify new moderator candidates and assist with their hiring and training according to Tech sector strategic priorities

o Builds Technology sector-level knowledge across the research and operations functions and throughout the broader team.

o Fosters a positive work environment where staff are excited to be a part of their sector team and maximizes the potential of all their staff



o Deliver research that produces high levels of client satisfaction and loyalty vs. competition.

o Work with project teams to provide strategic insights and actionable recommendations that positively affect client's business.


Revenue and Profit Management

o Contributes to and actively manages assigned team revenue and profit margin. Manages the ongoing sector finances to ensure monthly and annual financial targets are met

o Typically manages and account portfolio of $3-5M annually

o Sets and achieves revenue and gross profit objectives for the projects handled by team, responsible for setting pricing strategy for assigned clients and working closely with internal functions

o Develops ongoing relationships with key clients creating year over year revenue streams via repeat business and preferred supplier relationships

o Develop and Maintain strong partnerships with Other Ipsos Divisions to coordinate ongoing client management and respond to new business opportunities.


If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

The salary range for this role in New York, NY is $115,000 to $195,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. 

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:

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CA -


Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.




Job Duration


This position is located in United States. View the Google Map in full screen.

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