UM - Media Planner
Sales Marketing
UM is a world leader in advertising communications, specializing in Media Planning and Buying services. We are dedicated to delivering sustainable communications solutions through engagement innovation and accountable creativity. Regardless of how many accounts we service, how many innovations we instigate and how many awards we win, UM would be nowhere without its employees. We are a talent-based business and we cannot be competitive without a motivated and enthusiastic workforce of talented individuals.
We are looking for a Media Planner to join our team!
ESSENTIAL FUNCTIONS: Essential functions are the core job activities that define this position.
- Day-to-day coordination/execution and management of media plans.
- Work collaboratively with team members to develop and manage media plans across all channels, including TV, Print, Radio, and Digital.
- Assist in media strategy development and overall direction.
- Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process.
- Analyze and provide clients with research data and media/marketing information as well as strategic analysis of campaigns.
- Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns.
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
- Effectively manage time and responsibilities in regards to deadlines and client needs
- Utilize agency resources cross functional relationships throughout the Media Process
- Mentor Associates and provide opportunities for continued growth and advancement
- Accommodate ad hoc responsibilities and evolving job duties.
Required Skills
- Strong written, verbal communication, negotiation, and presentation skills
- Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization
- Proficient understanding of accounting principles, data analyzing, and market research
- Ability to work effectively cross functionally and maintain strong professional relationships with clients and other various outside vendors
- Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Focus on self-development and learning
- At least a year of experience in prior media planning function
Required Experience
QUALIFICATIONS
Education/Certifications: Bachelor degree in related field
Work Experience: Experience with campaign management/ad serving technology and third party market research tools such as Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, MRI, Simmons, SRDS
Work Environment:
Include any working conditions of that are essential to this position (eg: will be expected to work irregular hours; may only work on-site to complete essential job tasks; etc.)
PHYSICAL DEMANDS (if applicable): Meeting these physical demands is required by an employee to successfully perform the essential functions of this job.
Describe any physical demands that are essential to this role. (eg: lifting heavy packages; standing for long periods of time (eg: at a copier). If applicable, indicate how often this role is expected to perform these functions (eg: occasionally, frequently, or constantly).
Travel Requirements (if applicable):
Describe any travel requirements that are essential to this role. If applicable, indicate how often this role is expected to travel. (eg: occasionally, frequently, or constantly).
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to
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