BoP Marketing Specialist - 2SCALE

About IFDC

IFDC is a public international organization active in 27 countries in Africa, Asia, and America. IFDC uniquely approaches the global issues of food security and poverty by bridging the gap between research and impact, combining science-based innovations, holistic market systems development, an enabling policy environment, and strategic partnerships to assist farmers and countries to identify and scale sustainable agricultural solutions, including improved nutrient use efficiency. These approaches are needed to boost soil health and crop productivity while reducing the environmental impact of fertilizer use. IFDC translates research into action by using locally driven, environmentally sound, and impact-oriented solutions. With our partners, we seek to close the yield gap, eradicate global hunger, safeguard the soil on which our lives depend, and generate economic resilience for farming households and the countries in which they live.  

Responsibilities

• Conduct knowledge exchange activities such as agribusiness and market linkage forums, webinars, learning events, inclusive agribusiness clubs, etc;
• Foster sustainability of the businesses (e.g. 2SCALE business champions) through the development of learning modules and tools and connection with business coaching experts;
• Put together the 2SCALE approach through structured documentation and publications;
• Monitor (immediate, intermediate) results of the Base of  Pyramid (BoP) marketing interventions and provide regular monthly reports on the progress and the impact of the activities;
• Provide “thought leadership” on BoP Marketing & Distribution in target value chains and (related) agri-food industries;
• Coach and advise junior colleagues in other countries on the adoption and use of BoP marketing and distribution principles and practices.

Requirements

• Bachelor’s degree or equivalent in Marketing, development economics, business administration;
• Project management skills;
• Proven experience in Marketing and Distribution in Cote d’Ivoire targeting low-income consumers;
• Demonstrated ability to work with diverse stakeholders, government, development players, large multinationals, rural small entrepreneurs;
• Excellent written and verbal communication skills in French and English language(s).

Reporting and Work Relationships

The BoP Marketing Specialist will report to the CIV 2SCALE Country Team Leader and the Program Manager BoPinc.

Location

The duty station for this position is based at the IFDC office in Abidjan, Côte d'Ivoire.

Benefits

IFDC's benefits include annual and sick leave, health and group life insurance coverage, a 13th-month salary, social security and pension contribution in compliance with local laws and end-of-contract benefits. 

Salary Clause

The salary grade for this position is BG 9 starting with a minimum salary of 1,612,241 CFA/month.

The determination of new employee salaries takes into account various factors. These include the salary range linked to the assigned job grade, the candidate's qualifications in relation to the job's responsibilities and prerequisites, internal fairness, the competitive state of the job market, as well as potential organizational and budgetary considerations.

About Program/Project

2SCALE is an incubator program that manages a portfolio of public-private partnerships (PPPs) for inclusive business in agri-food sectors and industries. 2SCALE implements a portfolio of partnerships in eight countries in sub-Saharan Africa (Burkina Faso, Cote d’Ivoire, Cote d’Ivoire, Ghana, Kenya, Mali, Niger and Nigeria). 2SCALE offers support services to its business champions (SMEs and farmer groups) and partners, enabling them to produce, transform and supply quality food products. These products go to local and regional markets, including the base of the pyramid of consumers.