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Market Development Specialist - Entry Level

Advertising, Marketing and PR

Wauconda, IL
ID: 702535

The Market Development Specialist is responsible for identifying and qualifying target accounts within a specific market.  This individual should have strong communication skills, attention to detail and a results-focused approach.


  • Qualify companies according to pre-defined criteria and factors
  • Utilize prospecting tools such as D&B Hoovers and LinkedIn Sales Navigator to research and reach contacts and companies
  • Work with marketing/product and sales team on list priority and key messaging
  • Communicate key market insights uncovered during calling initiatives
  • Using information learned from calls prepare analysis on market size for local markets
  • Utilize Salesforce to track daily activities
  • Collaborate with marketing on new campaigns and lead generation strategies
  • Other duties as assigned

Required Skills

  • Ability to work in a fast-paced environment
  • Comfort and confidence when making outbound calls
  • Excellent written and verbal communication skills
  • Results-focused approach
  • Team-oriented attitude
  • Ability to think creatively
  • Persistent
  • Ability to handle rejection
  • Demonstrates professionalism
  • Strong work ethic
  • Excellent interpersonal skills
  • Analytical ability
  • Problem-solving ability
  • Energy and drive
  • Demonstrated organizational and planning skills
  • Ability to take initiative, work independently, and manage time effectively

Required Experience

  • Bachelor’s degree required
    • Business or marketing major a plus 
  • 0-3 years’ experience in marketing, sales support or lead qualification
  • Proficiency in Microsoft Office (Word, Excel and PowerPoint)
  • Working knowledge of LinkedIn
  • Experience with a CRM a plus

This position is located at 1260 Karl Ct, Wauconda, IL. View the Google Map in full screen.