Content Marketing Manager B2B

Nau mai, haere mai. We’re Chorus. You may have already heard about us and know we’re the team empowering Aotearoa’s digital future with our ultra-fast fibre. We’re a talented bunch who are passionate about our purpose; Unleashing potential through connectivity. Enabling better futures for Aotearoa. 

Te Momo Tūranga | Contract: A permanent, fulltime position    

Te Wāhi | Where: Auckland  

Te Pūtake | Why we’re hiring: We’re stepping into our next chapter, aspiring toward 80% fibre uptake across the motu by 2030. With our new strategy providing the roadmap for what we’re working to achieve and how we’ll get there, opportunities are emerging as we seek to expand our capability and talent in new and different spaces.

Te Whiwhinga Mahi | The Opportunity  

We’re looking for a talented Content Marketing Manager – B2B to join our Brand, Marketing and Experience team at Chorus and help tell our stories.

In this exciting, hands-on role, you’ll be responsible for developing and executing a comprehensive content marketing strategy for Chorus’ Infrastructure product portfolio. You’ll turn complex technical product information and propositions into clear, engaging content that resonates with business customers and channel partners to drive brand and product awareness, generate leads, and support our growth ambitions. As this is a newly created role, you'll have the opportunity to make your mark on the Infrastructure Value Stream’s content marketing efforts and shape its future direction. 

You’ll be working across a variety of content formats, including short and long-form editorial content, blog posts, whitepapers, case studies, webinars, presentations, and video scripts. You’ll also play a key role in delivering our channel partner communications.

Key Responsibilities:

Content Strategy & Creation: Develop and execute a content marketing strategy that supports our B2B goals, including driving brand awareness and lead generation for our Infrastructure products.
Collaboration & Stakeholder Management: Work with Product, Sales, Customer Engagement, Legal, and other teams to help roll out effective product marketing campaigns and communications.
Content Creation & Management: Produce, review and edit high-quality content for use across paid, owned and earned channels.
SEO & Performance Tracking: Optimise content for SEO and use analytics tools to monitor and refine strategies, ensuring continuous improvement.
Channel Partner Communications: Manage and execute customer communications to our channel partners using Salesforce Marketing Cloud and our website CMS.
Creative Leadership: Champion creativity, providing fresh ideas that take our content from good to great while adhering to brand guidelines and compliance standards.

Ō Wheako, ō Pūkenga | Your Experience 

7+ years of experience in communications, marketing, or agency roles, preferably in B2B contexts, with a focus on technology or infrastructure marketing. You have a proven track record in content creation, strategy development, and execution, producing persuasive, engaging content for business audiences.

A relevant tertiary qualification (Marketing, Communications, Business, Journalism, PR, Advertising) or equivalent industry experience.
Proven ability to develop and execute content marketing strategies that align with business goals and resonate with target audiences.
In-depth knowledge of SEO best practices and proficiency in using analytics tools to track and refine content marketing efforts.
Creative thinking, attention to detail, time management and excellent verbal and written communication skills are essential.

We are looking for someone who has experience working cross-functionally with teams such as Product and Sales, collaborating effectively to drive business outcomes. The ideal candidate will be adaptable and proactive, with a strong commitment to staying up-to-date with the latest trends and best practices in content marketing, ensuring their strategies are both innovative and impactful. 

Mō mātou | About us 

Chorus is in an exciting space right now, with a new strategy in place and a powerful and inspiring purpose. We are on the path to moving from the great network builder, to being the great network operator. To do that, we embrace our mindsets of 'be bold, ignite growth', 'honour our past, reimagine our future', and ‘connect communities, empower people'. We need people who not only embody these mindsets and the underpinning behaviours but who also inspire others to do the same. 

It’s all about our culture, our people say it’s one of the best around. We’re proud of that. With our Chorus Care package benefits behind you, you’ll have the opportunity to learn and grow alongside a caring, open-minded team in an environment that embraces diversity, encourages innovation, redefines flexibility, and offers an enviable work life balance. 

He Wāhi Whakaōrite Whiwhinga Mahi.  

We have a fair, inclusive and equitable culture where our differences are our strengths, we connect on shared values, and everyone has the opportunity to thrive.  Please let us know of any accessibility requirements you would like us to consider in order to support you with your application.  And if you don’t meet every single requirement but still think you could be great for the role, we would still encourage you to apply. 

Come be part of a new era at Chorus, apply today. 

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