Established in 1973, Cacique® has affirmed itself as America's leader in Hispanic perishables. Our product offerings span from fresh cheeses, table creams, and processed cheese to cured meats and drinkable yogurts. Our company has a leadership position amongst the Hispanic population nationwide and enjoys a steady path of growth. We are a very dedicated and competitive family owned company which offers an excellent environment in which to thrive and grow.

Cacique looks to hire future teammates who embody Cacique's Four Pillars: Family, Quality, Integrity and Authenticity. These four Pillars are the values that have been the foundation of Cacique's success since its inception in 1973. Our work culture embraces people who are innovative, resourceful, determined, catalysts of change and champions of our values.

At Cacique eligible employees receive a comprehensive benefits package which includes medical, dental, vision, life insurance and short term disability.  As well as vacation, sick, holiday pay, birthday day off, 401k with company match, daily pay and more!

The Assistant Brand Manager, Dairy, role at Cacique Foods LLC works with Brand managers to manage one or more of our product lines. This role is responsible for both product marketing and general management activities, including the development and launch of marketing plans, growth initiatives, and new products, product and packaging optimization, supporting customer presentations, analyzing market performance, budget development, and P&L management, product life-cycle management, and project management. The position collaborates with, and often leads, cross-functional teams (Sales, R&D, Finance, Business Intelligence, Procurement, Operations, etc.) and partners with Brand Managers to provide regular business updates to Executive Management.  The position is located in Dallas, TX.

Required Skills

The Assistant Brand Manager, Dairy, role at Cacique Foods LLC works with Brand managers to manage one or more of our product lines. This role is responsible for both product marketing and general management activities, including the development and launch of marketing plans, growth initiatives, and new products, product and packaging optimization, supporting customer presentations, analyzing market performance, budget development, and P&L management, product life-cycle management, and project management. The position collaborates with, and often leads, cross-functional teams (Sales, R&D, Finance, Business Intelligence, Procurement, Operations, etc.) and partners with Brand Managers to provide regular business updates to Executive Management.  The position is located in Dallas, TX.

Duties and Responsibilities

Marketing Management

Provide leadership in planning and executing marketing plans through:

• Implementing marketing programs that drive growth and enable attainment of sales and profit targets
• Understanding brand equity and competitive advantage
• Identifying category opportunities and white space
• Assisting with the management of brand positioning
• Packaging development and project management
• Manage elements of the marketing mix – potentially including advertising, promotion, public relations, and shopper marketing
• Evaluating results of marketing programs and making optimization recommendations

Market Knowledge

• Anticipate, identify, and analyze consumer and market trends and opportunities to maximize Cacique's competitive position
• Develop a keen understanding of the Consumer, Customer, and Competition, as well as a complete understanding of the brand and individual SKU performance in the market
• Ongoing analysis and market-facing activities include:
• Data analysis to understand category/SKU results and trends, competitive performance, and consumption trends
• Turn data into actionable insights to improve brand performance
• Sales and customer interaction to understand customer needs and opportunities
• Sourcing and sharing competitive intelligence
• Recommend and work with the Business Intelligence Team to conduct needed marketing research

Product Management

Partnering with Executive Management, Cross-functional Teams, and the Innovation and Sales Teams, lead or assist in the development, maintenance, and overall management of assigned product segments to maximize sales growth and profit potential, including:

• In partnership with the Innovation Team, launch new products and line extensions
• Renovation of existing products
• Product life-cycle management, including SKU rationalization
• Pricing review and recommendations
• Development and maintenance of product line go-to-market strategies – merchandising, assortment, pricing, and shelving

Financial Management

Understand budgets and business plan objectives and ensure delivery of financial goals through ongoing tracking and analysis, including:

• Review of product, customer, and category plans to optimize the ROI for marketing investments
• Analyze the financial impact of new products and product improvements
• Lead brand reviews with company leadership

Strategic Planning

In partnership with the Brand Managers, lead the development of product line strategies and plans, including:

• Develop the strategic plan and annual operating plan for assigned products
• Prepare for and participate in ongoing joint sales & marketing planning
• Participate in the development of the annual marketing plan

Required Experience

Experience, Knowledge, Skills, and Abilities

• Bachelor's degree in marketing or related field required
• Minimum 3 years of marketing experience required
• Ability to understand brand architecture and drive growth
• Bilingual (Spanish, English) preferred, but not required
• Command of understanding and interpreting syndicated data from IRI or Nielsen
• Demonstrated financial acumen
• Strong communication skills and ability to effectively present to and lead large group discussions
• Able to thrive in an entrepreneurial, fast-paced and dynamic environment
• Ability to lead and facilitate key customer interactions
• Demonstrated leadership, taking initiative, and delivering results
• Channel the entrepreneurial spirit and have a growth mindset
• Ability to collaborate with and lead teams
• Ability to be an engaged and contributing member of the Cacique culture
• Strong desire to win as a team
• Demonstrated success in managing and directing change
• Ability to influence others through analysis and presentation
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
• Travel required up to 15%