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Vice President for Enrollment Management



Student Affairs

Azusa, CA
 • 
ID: A28
 • 
Full-Time/Regular

 

Vice President for Enrollment Management Leadership Profile

Executive Summary

Azusa Pacific University seeks a seasoned, relational, and mission-aligned enrollment leader to serve as Vice President for Enrollment Management during an important period of institutional renewal and strategic advancement. This role requires an executive who brings strategic clarity, emotional intelligence, and deep care for people, and who can lead confidently through complexity and change while fostering alignment and shared ownership.
 
APU is at a meaningful inflection point. The Vice President for Enrollment Management will be responsible not only for advancing enrollment outcomes but for building trust; establishing clear leadership structures; supporting a committed enrollment team; deepening partnerships with the academy; and aligning stakeholders around a shared vision for student access, success, and long-term institutional sustainability.
 
The Vice President for Enrollment Management (VPEM) serves as the university’s chief enrollment officer and as a key member of the President’s Cabinet, partnering closely with senior leadership to help shape the future direction of Azusa Pacific University. This leader will be charged with repositioning and strengthening enrollment performance and advancing the university’s mission through an ambitious, data-informed strategy and execution. Working across divisions, the VPEM will ensure strong alignment among enrollment goals, institutional priorities, and student success efforts.
 
APU seeks a change-oriented and forward-looking leader with the vision, energy, and entrepreneurial mindset to evaluate, modernize, and lead the enrollment enterprise. The VPEM will be empowered to implement innovative recruitment strategies; leverage advanced enrollment technologies, including Slate CRM; collaborate effectively with external partners and vendors; and thoughtfully incorporate emerging tools, such as AI-enabled approaches, to engage, recruit, and yield prospective students. This role requires a systems-level leader who can set realistic enrollment targets; inform budget and resource planning; and lead with accountability, transparency, and collaboration.
 
 

Role of the Vice President for Enrollment Management

The Vice President for Enrollment Management is responsible for leading all aspects of enrollment strategy, operations, and performance. In this role, the VPEM will:
 
  • Lead the development, implementation, and ongoing refinement of comprehensive enrollment strategies aligned with APU’s mission, academic priorities, and financial goals.
  • Serve as the institutional leader responsible for driving new student recruitment growth, while partnering closely with the Provost and Student Belonging leadership to strengthen retention strategies as a critical enrollment lever supporting overall enrollment growth and student success.
  • Partner with the Provost, academic deans, and Student Belonging leadership to establish institutional enrollment targets that support academic quality and program vitality.
  • Provide oversight of enrollment marketing, undergraduate admissions, graduate and online admissions, enrollment operations, financial aid, military and veteran benefits, student accounts, records/registrar, Student Services Center, the Welcome Center, international admissions and student services, and recruitment efforts across six regional campuses in southern California .
  • Strengthen the “front door” experience for prospective and current students, ensuring a seamless, welcoming, and mission-aligned enrollment journey
  • Build upon existing enrollment technologies and practices, including the university’s Slate CRM, to enhance data governance, analytics, and performance monitoring.
  • Collaborate with the division of Strategic Communication and Engagement to ensure messaging, branding, and digital presence (including the APU website) effectively support recruitment and yield goals.
  • Serve as a key liaison with external partners and community stakeholders to expand and diversify enrollment pipelines.
  • Oversee enrollment policy in partnership with academic and executive leadership

 

Opportunities and Expectations for Leadership
 
In this role, the VPEM will be expected to:
 
  • Advance and align enrollment strategy: Assess current approaches, identify opportunities for refinement, and implement forward-looking, data-informed strategies that strengthen outcomes across the enrollment funnel.
  • Establish empowered leadership: Clarify roles, decision rights, and accountability structures that enable directors and teams to lead effectively and confidently.
  • Lead culture and team development: Foster a culture of trust, transparency, collaboration, and professional growth within the enrollment division and with campus partners.
  • Strengthen academic partnerships: Build credibility with faculty and academic leadership through shared planning and inclusive engagement, reinforcing the centrality of academic success in enrollment efforts.
  • Contribute market-informed insight to academic planning: Partner with academic leadership on market research, program demand forecasting, viability, delivery modalities, and launch timing, while respecting shared governance and academic decision-making structures.
  • Provide strategic leadership for enrollment-related financial planning: Guide tuition revenue strategy, financial aid philosophy, and discount-rate management, in partnership with finance and academic leadership to support access, affordability, and institutional sustainability.
  • Position APU for sustainable success: Balance near-term enrollment priorities with long-term growth and resilience, aligning enrollment strategies with evolving student needs and market dynamics.

 

Professional Qualifications and Personal Attributes
 
The successful candidate will bring:
 
  • A minimum of seven years of progressively responsible leadership experience in comprehensive enrollment management (experience leading through organizational change or realignment preferred).
  • Demonstrated success advancing enrollment strategy across undergraduate, graduate, adult, and non-traditional populations.
  • A collaborative, empowering leadership style that builds trust, clarity, and accountability.
  • Experience leveraging CRM systems (including Slate), data analytics, and contemporary recruitment technologies to inform strategy and execution.
  • Ability to integrate Christian mission and values into executive leadership and relationship building.
  • A record of developing, mentoring, and empowering enrollment leaders and teams.
  • Clear, compelling communication skills and the ability to influence at all levels of the institution.
  • Bachelor’s degree required; advanced degree preferred

 

Impact of This Role
 
Azusa Pacific University is well positioned to build on its mission, academic strengths, and commitment to student success while navigating a dynamic enrollment environment. The next Vice President for Enrollment Management will play a key role in:
  • Establishing clarity, confidence, and shared leadership across enrollment functions.
  • Aligning enrollment strategy with academic priorities and institutional goals.
  • Advancing the university’s Christian mission and institutional reputation.
  • Driving sustained, measurable progress in enrollment performance.

This is a high-impact, visible leadership role with meaningful authority, strong executive partnership, and the opportunity to guide the next phase of APU’s enrollment journey and the institution’s future.

 

Mental Demands

  • A deep and personal commitment to Jesus Christ and complete alignment with the mission, vision, and values of Azusa Pacific University.
  • Agreement with APU’s Statement of Faith and the university’s convictions as outlined in the What We Believe document. 

 

Physical Demands

  • Continuous sitting for four to six hours/day. 
  • Repetitive wrist and finger motions related to computer usage. 
  • Hearing, talking on the telephone. 
  • Ability to reach, grasp, bend, pull, and lift up to twenty pounds. 

 

Visual Demands

  • Computer monitor and reading. 

 

Environment

  • Pleasant office setting, comfortable temperature.

 

Compensation

  • $230,000 to $290,000 is the compensation for this role and reflects what Azusa Pacific University reasonably expects to pay for this position. Actual compensation may vary based on the qualifications, experience, and internal equity. In addition to compensation, APU offers a competitive benefits package. 

Azusa Pacific University is a Christ-centered, multicultural community that values and seeks faculty and staff who are committed to diversity, work effectively with diverse populations, and engage others in ways that honor our rich cultural mosaic and biblical foundation. Please click the links to learn more about 'what we believe', our 'mission statement', and our 'statement of faith'.

You can learn more about APU by watching the stories of faculty, staff, and alumni as they carry out our mission here: http://www.apu.edu/stories/.

This role is designated as a Campus Security Authority (CSA) under the Clery Act. It involves responsibility for students and the campus community, requiring the individual to receive and report crimes or incidents to Campus Safety, especially those posing an ongoing threat.

Azusa Pacific University will conduct a background check on all final candidates.

Review of applications will begin immediately, and the position will remain open until filled unless otherwise stated. Azusa Pacific University does not discriminate on the basis of race, color, national origin, sex, age, disability, or status as a veteran in any of its policies, practices, or procedures. Women and minorities are encouraged to apply.

 

This position is located at 901 E. Alosta Ave., Azusa, CA. View the Google Map in full screen.


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