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Admissions Counselor

Staff: Full Time

Winchester, VA
ID: 1074-306

Shenandoah University is accepting applications for an Admissions Counselor position. This is a full-time benefited position located on our main campus in Winchester Virginia.

The admissions counselor manages all activities necessary to recruit students, within a designated territory, to Shenandoah University in order to meet individual and team enrollment goals. Counselors must have or acquire substantial knowledge about their territory, exercise discretion and independent judgment in developing recruitment strategies for their designated territories, and provide a high quality of service to prospective students and families throughout the recruitment, application and acceptance/enrollment processes.  

The admissions counselor will often be the prospective student’s first contact with the university and must recognize the importance of building a relationship based on the professional, correct, and timely exchange of information. The admissions counselor is also a liaison between prospective families and the faculty and staff of other university departments. In this role, the admissions counselor will be responsible for general recruitment of all academic programs. 

The ability and willingness to work among a team, independently, and until the task is completed successfully, is essential.

Primary responsibilities of the position include:

  • Working collaboratively as a member of the Freshmen Recruitment team, admissions counselors will be expected to utilize past and current data to analyze the impact, progress, and effectiveness of prior recruitment strategies and events within their designated territories, and then exercise their discretion and independent judgment to create, implement and execute individual recruitment strategies for the upcoming season within their designated territories.
  • Counselors will propose and make adjustments to prior years’ recruitment strategies and events schedules, including discontinuing, modifying or relocating previously held events. Counselors also will be expected to develop special outreach campaigns and new events, that will pique the interest of prospective students in the territory (and/or their parents). Counselors will be responsible for planning, implementing and executing their campaigns and events, and selecting which high schools to visit and which college fairs to attend.
  • Responsible for developing innovative approaches to increase awareness and develop interest among groups within the designated territory. These groups include, but are not limited to, prospective students and families, school counselors and administrators, school and community organizations, private instructors, and independent education counselors.
  • Reviewing applications, and then exercising discretion and independent judgment, including their knowledge of factors contributing to student success, to determine best fit candidates for admission within their designated territory. Counselors are also responsible for notifying applicants of their admission decisions.

Additional responsibilities include, but are not limited to:

  • Enthusiastically and professionally representing the university at off-campus recruitment events.
  • Working in coordination with the Admissions Welcome Center Coordinator, assisting in the planning and executing of campus visits for prospective students, families, and school/community groups. This requires collaboration with other university departments, most commonly academic faculty, student life organizations, and athletics.
  • Giving admissions presentations to large and small groups during daily campus visits and coordinated group visits, as well as providing main campus tours and special tours of other buildings, as needed. Fully participating in on-campus recruitment events that occur throughout the year, including, but not limited to, Open Houses, Student Shadow Days, Interviews, and Auditions.
  • Independently managing a series of Saturday Visits throughout the fall and spring, which will be distributed equitably among the members of the Freshmen Recruitment team.
  • Maintaining student records and communicating with prospective families.
  • Coordinating, monitoring, and reporting on progress of, recruiting programs to special populations, such as Presidential Scholars program and Shenandoah Conservatory’s performing arts auditions.
  • Other responsibilities and duties as assigned by supervisor(s).

Required Skills


  • Bachelor’s degree is required
  • Familiarity with Apple computers and software, as well as Microsoft software, including Word and Excel
  • Experience with various admissions technologies, including Campus Management’s Radius CRM, preferred
  • Attention to details, ability to prioritize and complete tasks, and meet deadlines
  • Outstanding interpersonal skills are essential
  • Excellent communication skills; both oral and written
  • Ability to adapt to, and utilize, numerous technology applications appropriately
  • A basic understanding of how to use data in order to accomplish a goal
  • Ability and willingness to work evenings, weekends and to travel overnight with a schedule averaging 12-18 weeks per year. Adhering to university policies and procedures regarding travel is required.
  • Must be able to lift 50 lbs. into and out of a vehicle.
  • Valid driver’s license with good driving record and ability to pass a driving background check.

How to Apply:

The complete application will include a cover letter, resume and contact information for three professional references. The review of applications will begin immediately and continue until a qualified candidate is selected.

Shenandoah University is committed to enriching its educational experience and culture through the diversity of its faculty, administration, and staff. All candidates are strongly encouraged to include a statement in their cover letters addressing ways in which they may be able to contribute to that commitment.

**Note: A pre-employment background check and drug screen will be required as a condition of hire. If the job requires driving for University business, a satisfactory driving record will be required as well.

Shenandoah University prohibits discrimination against and harassment of any employee or any applicant for employment because of race, color, national or ethnic origin, age, religion, disability, sex, sexual orientation, gender identity and expression, pregnancy, childbirth or related medical conditions, marital status, veteran status or any other characteristic protected under applicable federal or state law.