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Marketing Manager - Segment Strategy


Chicago, IL
ID: 46360

The Segment Marketing Lead manages the marketing strategy for one of RRD’s three inter-connected segments: Marketing Solutions, Business Services or Enterprise Sales. This critical position acts as a liaison between business unit leadership teams and marketing shared services. As the segment’s primary marketing contact, this role ensures that all programs are working to drive business growth.




Required Skills



  • Clearly articulate RRD’s mission, brand promise, segment strategy and solutions - offering an in-depth knowledge of the company’s value proposition and how it relates to go-to-market strategy


  • Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas


  • Understand the three-year growth plans, new products, challenges, differentiators and ideal client profiles for each business unit, contributing ideas to support initiatives and drive revenue


  • Build marketing programs with respect for the client experience, understanding typical buyer personas and common client challenges for each business unit


  • Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line


  • Collaborate with marketing strategists (assets, content, website, campaigns, events and production) to ensure program execution meets business unit needs


  • Review potential initiatives from marketing strategists and business unit leaders for viability, relevance and prioritization


  • Work with the communications team (internal/external, public relations and social media) to assist with promotion, media pitches, strategy discussions and alignment of SMEs (subject matter experts)


  • Track significant client success stories, new client wins and partnership activities


  • Solicit feedback from business unit leadership, sales teams and marketing strategists


  • Stay current on market trends, influencer perspectives, analyst reports and competitive landscape


  • Tell the story behind successful marketing programs, both how and why


  • Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction


  • Lead QBRs (quarterly business reviews) on marketing performance with segment leadership




Required Experience

  • Bachelor’s degree required, focus in marketing or business preferred


  • Minimum of 10 years of marketing strategy and execution, B2B preferred


  • Excellent organizational, project management, verbal and written communication skills


  • Collaborative team player with excellent interpersonal skills


  • Strong presentation skills, both in design and delivery


  • High sense of urgency and attention to detail


  • Proficiency in web-based tools, preference for experience in Salesforce CRM and the Google Suite


RRD is an EEO/AA including Vets and Disabled Employer

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