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Paid Social Media Campaign Trafficker – Product Marketing


New Media Product Development

Job Location

Washington, DC

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Paid Social Media Campaign Trafficker – Product Marketing

Job Summary:

SmartBrief is looking for a highly motivated, detail-oriented and energetic Paid Social Media Campaign Trafficker to join our team.

The Social Media Campaign Trafficker will execute paid social media campaigns for our advertising clients. This role is responsible for building social media campaigns on Facebook, Instagram and Twitter; reporting performance, and optimizing campaigns for success.

This role requires paid social marketing experience to develop strategies and implement paid media campaigns for our advertisers. The Social Media Campaign Trafficker reports to the Social Product Marketing Manager and is a key component in the overall success of our client’s campaigns, as they are responsible for optimizing campaigns to meet and surpass the client’s success metrics.

The Social Media Campaign Trafficker is an organized, efficient multitasker who thinks about the broader issues and meticulously manages logistics to ensure things run smoothly and effectively.

Essential Duties/Responsibilities:

  • Responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns.
  • Work closely with advertisers to launch campaigns, acting as the expert on SmartBrief’s social solution
  • Own every step of the campaign process including setup, trafficking, QA, pacing, and delivery to make sure we pace according to budget and goals
  • Provide analysis and insight on campaign performance
  • Participate in client calls and proposals in regards to social campaigns
  • Review client deliverables for quality, and ensure they meet SmartBrief’s editorial standards
  • Constantly grow your social media expertise, developing a deep knowledge of platform capabilities to help teams make sense of creative opportunities
  • Create ads using Facebook and Twitter Ad Manager’s and other social media advertising platforms
  • Assist in the development of best practices related to social media management for both internal and external documents and assets
  • Collaborate closely with the Product Marketing Team to share client feedback, product requirements, and strategic opportunities to help make the SmartBrief Social Platform best in class


  • 1-3 years of experience in Facebook and paid social media advertising
  • Bachelor’s degree in marketing, advertising or communications preferred.
  • Understanding of social platforms (specifically Facebook and Twitter), formats, targeting options, tracking tool, and reporting.
  • Experience with Facebook and Twitter Ad Manager; Proficient with Microsoft Word, Excel, PowerPoint and Salesforce



  • Demonstrates flexibility and capability to manage multiple accounts and clients simultaneously, under tight deadlines
  • Precise attention to detail
  • Strong analytical skills
  • Exceptional customer service and communication skills
  • Thrives in a team-oriented, entrepreneurial corporate environment