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Marketing Manager - Segment Strategy

Marketing

Chicago, IL
 • 
ID: 44260
 • 
Full-Time/Regular

Summary:

 

 

The Segment Marketing Lead manages the marketing strategy for one of RRD’s three inter-connected segments: Marketing Solutions, Business Services or Enterprise Sales. This critical position acts as a liaison between business unit leadership teams and marketing shared services. As the segment’s primary marketing contact, this role ensures that all programs are working to drive business growth.

 

Responsibilities:

 

  • Clearly articulate RRD’s mission, brand promise, segment strategy and solutions - offering an in-depth knowledge of the company’s value proposition and how it relates to go-to-market strategy

 

  • Create and manage a strategic marketing plan in collaboration with multiple business unit leaders and sales teams, with tactics that align to service lines and key growth areas

 

  • Understand the three-year growth plans, new products, challenges, differentiators and ideal client profiles for each business unit, contributing ideas to support initiatives and drive revenue

 

  • Build marketing programs with respect for the client experience, understanding typical buyer personas and common client challenges for each business unit

 

  • Serve as an expert on marketing strategy that supports multiple levels of the organization: company, segment, business unit and service line

 

  • Collaborate with marketing strategists (assets, content, website, campaigns, events and production) to ensure program execution meets business unit needs

 

  • Review potential initiatives from marketing strategists and business unit leaders for viability, relevance and prioritization

 

  • Work with the communications team (internal/external, public relations and social media) to assist with promotion, media pitches, strategy discussions and alignment of SMEs (subject matter experts)

 

  • Track significant client success stories, new client wins and partnership activities

 

  • Solicit feedback from business unit leadership, sales teams and marketing strategists

 

  • Stay current on market trends, influencer perspectives, analyst reports and competitive landscape

 

  • Tell the story behind successful marketing programs, both how and why

 

  • Provide reports that measure performance, outlining top-of-the-funnel growth, multi-touch attribution, program cost and ROI, progress on planned initiatives and leadership satisfaction

 

  • Lead QBRs (quarterly business reviews) on marketing performance with segment leadership

 

 

 


Required Skills

  • Bachelor’s degree required, focus in marketing or business preferred

 

  • Minimum of 10 years of marketing strategy and execution, B2B preferred

 

  • Excellent organizational, project management, verbal and written communication skills

 

  • Collaborative team player with excellent interpersonal skills

 

  • Strong presentation skills, both in design and delivery

 

  • High sense of urgency and attention to detail

 

  • Proficiency in web-based tools, preference for experience in Salesforce CRM and the Google Suite


 

RRD is an EEO/AA including Vets and Disabled Employer


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